Why is Your WordPress SEO Not Working and How to Fix it?

by | Feb 19, 2024 | Burning Questions

Join us as we take a look through these topics and more, offering you a comprehensive guide to increasing your website’s visibility and traffic. If you’re keen to take your WordPress site to new heights, keep reading for practical advice and expert insights into the world of WordPress SEO.

1. How much does hiring a WordPress SEO agency typically cost?

The cost of hiring a WordPress SEO agency can vary widely based on various factors such as the agency’s reputation, the complexity of your SEO needs, the geographical location, and the scope of services offered. Generally, the pricing models for SEO services include monthly retainers, project-based fees, and hourly rates.

Monthly retainers are the most common pricing model and can range anywhere from a few hundred to several thousand pounds per month. Smaller businesses might expect to pay between £500 to £2000 per month, while larger enterprises could see figures upwards of £5000 per month for comprehensive SEO strategies.

Project-based fees are another option, where the agency charges a fixed price for a specific SEO project. These projects can range from £1,000 to over £30,000, depending on the project’s complexity and length.

Lastly, some agencies offer services at an hourly rate, which can be anywhere from £50 to £200 per hour, with more experienced consultants charging at the higher end of the spectrum.

The table below provides a general overview of the typical cost ranges for different types of SEO services offered by agencies:

Service TypeCost Range
Monthly Retainer£500 – £5000+
Project-Based Fee£1000 – £30000+
Hourly Rate£50 – £200

2. What are common issues faced when working with WordPress SEO agencies?

Many businesses face challenges when working with WordPress SEO agencies. Some of the most common issues include:

  1. Communication Gaps: Sometimes there is a lack of clear and consistent communication between the client and the agency, leading to misunderstandings about goals and expectations.
  2. Undefined Objectives: Without clearly defined SEO goals and objectives, it can be difficult to measure success and ROI.
  3. Cookie-Cutter Strategies: Some agencies use a one-size-fits-all approach rather than creating a customised strategy that addresses the unique needs of the particular client’s business.
  4. Overpromising Results: Agencies may make unrealistic promises about rankings and traffic growth, setting up clients for disappointment.
  5. Lack of Transparency: Agencies might not provide sufficient detail on the strategies and tactics they are using, leading to a lack of trust.
  6. Technical Limitations: Agencies may not have the necessary technical expertise to address specific WordPress-related SEO issues.

In addition, there can be issues with accountability, where agencies do not provide comprehensive reporting or fail to adjust strategies based on performance metrics.

3. What are the best practices for choosing a WordPress SEO agency?

When selecting a WordPress SEO company, there are several best practices to consider:

  1. Define Your Goals: Define your SEO objectives with precision, aiming to boost organic traffic, improve your search engine positions, or increase user interaction. Your strategy should reflect a clear vision of the desired outcomes to ensure your efforts are targeted and effective.
  2. Research Potential Agencies: Look for agencies with a good track record and positive reviews. Websites like Clutch.co or UpCity can provide detailed reviews and ratings.
  3. Evaluate Their Expertise: Ensure the agency has experience with WordPress and understands its unique SEO challenges.
  4. Ask for Case Studies and References: Successful agencies should be able to provide examples of past work and references from previous clients.
  5. Understand Their Strategy: A reputable agency should be transparent about their SEO methods and willing to explain their approach in detail.
  6. Check for Communication and Reporting: Good agencies will maintain open lines of communication and provide regular, detailed reports on your SEO campaign’s progress.
  7. Consider the Cost Structure: Make sure their pricing is clear and matches with your budget and the value they provide.

By following these practices, you can find a WordPress SEO agency that is well-suited to your business needs and goals.

4. How do you evaluate the effectiveness of a WordPress SEO agency?

Evaluating the effectiveness of a WordPress SEO agency involves several key performance indicators (KPIs) and metrics:

  1. Ranking Improvements: Look at how your keywords have improved in search engine rankings since engaging the agency.
  2. Organic Traffic Growth: An effective SEO strategy should lead to an increase in organic search traffic to your website.
  3. Conversion Rates: Assess whether there has been an improvement in conversion rates from the organic traffic.
  4. Backlink Quality: Examine the quality and relevance of backlinks that have been generated as part of the SEO campaign.
  5. Content Quality: Review the content created by the agency for relevance, quality, and contribution to SEO goals.
  6. Technical SEO Improvements: Consider changes made to site structure, load times, mobile-friendliness, and other technical aspects that influence SEO.
  7. ROI: Ultimately, determine whether the cost of the agency’s services is justified by the return on investment.

Regular reporting and analysis are crucial for assessing these metrics, and a reputable agency should provide comprehensive data that addresses these points.

5. Where can I find detailed reviews of WordPress SEO companies?

Detailed reviews of WordPress SEO companies can be found on several reputable platforms:

  • Clutch.co: Offers client reviews, ratings, and detailed agency profiles.
  • UpCity: Features reviews and rankings of top SEO agencies.
  • GoodFirms: Provides a platform for users to review and rate WordPress development and SEO companies.
  • G2: Hosts user reviews for various services, including WordPress SEO agencies.
  • Agency Websites: Look for testimonials and case studies on the agencies’ own websites.
  • Social Media and Professional Networks: LinkedIn and industry forums can also offer insights and recommendations.

When evaluating reviews, pay attention to the consistency of positive feedback, the specifics of what clients say about their results and interactions with the agency, and any recurring complaints or issues mentioned.

6. What distinguishes a top-rated WordPress SEO agency from others?

A top-rated WordPress SEO agency stands out from the crowd due to several distinguishing factors. These agencies possess a deep understanding of the WordPress platform and are adept at leveraging its features to optimise websites for search engines. They exhibit a track record of successful case studies and client testimonials that showcase their ability to deliver results. Such agencies are typically well-versed in the latest SEO trends and algorithms, ensuring that their strategies are up-to-date and effective.

Furthermore, a top-rated agency will offer comprehensive services, including keyword research, on-page optimisation, technical SEO, content creation, and link-building strategies. They tend to have a team of experienced professionals, including SEO strategists, content writers, and technical experts, who collaborate to enhance a website’s visibility and organic search rankings.

These agencies also invest in advanced SEO tools and technologies to conduct thorough website analyses and track performance metrics. They are committed to transparency and clear communication, providing clients with regular and detailed reports on progress and ROI. Moreover, they are known for their customer-centric approach, customising their services to meet the specific goals and needs of each client.

Another hallmark of a top-rated WordPress SEO agency is its commitment to ethical SEO practices, adhering to search engine guidelines to avoid penalties and ensure long-term success. They are proactive in their approach, continuously monitoring and adjusting strategies in response to changes in search engine algorithms and industry best practices.

In essence, a top-rated WordPress SEO agency distinguishes itself through its expertise, proven results, comprehensive services, professional team, use of advanced tools, transparency, custom solutions, ethical practices, and adaptability to change.

7. How can I measure the ROI from a WordPress SEO agency?

Measuring the Return on Investment (ROI) from a WordPress SEO agency involves assessing the value gained from the agency’s services in relation to the cost incurred. Key metrics that can provide insight into the ROI include:

  1. Organic traffic growth: An increase in organic website traffic is a direct indicator of successful SEO efforts. Tools like Google Analytics can help track this growth over time.
  2. Keyword rankings: Improved rankings for targeted keywords can lead to more visibility and traffic. Monitoring keyword positions in search engine results pages (SERPs) can show progress.
  3. Conversion rates: The ultimate goal of SEO is not just to attract traffic but to convert visitors into customers. Tracking conversions attributed to organic search can reveal the effectiveness of SEO strategies.
  4. Revenue: Direct revenue from organic traffic can be a clear indicator of ROI. This requires setting up proper tracking to attribute sales to SEO efforts.
  5. Brand visibility and engagement: Increased brand exposure and user engagement, such as social shares and comments, can be part of the ROI, as they contribute to long-term brand authority and trust.

To accurately measure ROI, it is essential to establish clear goals and KPIs at the outset of the SEO campaign. It is also important to have a baseline measurement of website performance prior to engaging with an SEO agency, to effectively measure the impact of their work.

8. What qualifications should a reputable WordPress SEO company have?

A reputable WordPress SEO company should possess a range of qualifications that demonstrate their expertise and reliability in the field. Essential qualifications include:

  1. Experience and a proven track record: The company should have substantial experience in delivering successful SEO campaigns, particularly with WordPress websites.
  2. Knowledge of WordPress: They should have in-depth knowledge of the WordPress platform, including themes, plugins, and the latest version updates.
  3. Understanding of SEO best practices: The company should be well-versed in current SEO principles, including on-page, off-page, and technical SEO.
  4. Certifications: Industry-recognised certifications, such as Google Analytics and Google Ads, can indicate a level of expertise and commitment to ongoing education.
  5. Testimonials and case studies: Positive feedback from previous clients and detailed case studies demonstrating their ability to achieve results are important.

Furthermore, a reputable SEO company should be transparent about their strategies and reporting, offer customised solutions, and adhere to ethical SEO practices to avoid penalties from search engines.

9. How often should a WordPress SEO agency report on progress?

The frequency of progress reporting by a WordPress SEO agency can vary depending on the nature of the project and the preferences of the client. However, it is commonly accepted that monthly reporting is an effective standard. This allows for a comprehensive view of what has been achieved over a period of time in which significant changes can occur and be measured. Some agencies may also provide brief weekly updates to keep clients informed about ongoing activities and immediate results.

Progress reports should include key metrics such as organic traffic, keyword rankings, conversion rates, and any other KPIs that were agreed upon at the start of the campaign. These reports provide transparency, help in making informed decisions, and allow for adjustments to be made if necessary.

10. What are the latest trends in WordPress SEO strategies?

The latest trends in WordPress SEO strategies focus on a user-centric approach and the integration of advanced technologies. Key trends include:

  • Mobile optimisation: With the increasing use of mobile devices to access the internet, ensuring that WordPress sites are mobile-friendly is crucial for SEO.
  • Voice search optimisation: As voice search becomes more prevalent, optimising content for conversational keywords and questions is essential.
  • Content quality: High-quality, relevant, and valuable content that addresses user intent is more important than ever for ranking well in search results.
  • Technical SEO: This includes improving site speed, ensuring secure connections (HTTPS), and creating XML sitemaps for better indexing.
  • Schema markup: Implementing structured data helps search engines understand the content of your site and can enhance visibility in SERPs.

Staying up to date with these trends is vital for maintaining and improving SEO performance on WordPress websites.

11.Can a WordPress SEO company guarantee top search engine rankings?

When it comes to the promises and guarantees of SEO companies, there’s a level of uncertainty inherent in the nature of search engine optimisation (SEO). A reputable WordPress SEO company will be upfront about the fact that it is impossible to guarantee specific rankings within search engine results pages (SERPs). The algorithms used by search engines like Google are proprietary and constantly evolving, making it a challenge to predict exactly how changes will impact rankings.

Furthermore, the competitive nature of SEO means that outcomes can also be influenced by the strategies employed by other websites within the same niche. However, a professional SEO company will use best practices to improve the likelihood of achieving top rankings. These practices include on-page optimisation, quality content creation, backlink strategies, and technical SEO improvements.

When considering the guarantees made by an SEO firm, it’s important to be wary of those that promise specific rankings. Instead, look for companies that set realistic expectations, focus on tangible improvements in traffic and conversions, and commit to ongoing optimisation efforts. A well-implemented SEO strategy can lead to significant improvements in search visibility, but guarantees of the top spot should be viewed with caution.

Key Points:

  1. Top search engine rankings cannot be guaranteed due to the unpredictable nature of search engine algorithms.
  2. A trustworthy SEO company will focus on implementing best practices rather than making unrealistic promises.
  3. Improvements in traffic and conversions should be the main goals, rather than a specific ranking position.

For more information on the reliability of SEO guarantees, you may visit the Google Webmasters guidelines, which advise caution against companies that promise guaranteed rankings.

12. How important is local SEO for a WordPress website?

Local SEO holds paramount importance for any WordPress website that operates on a local level. Whether the business is a brick-and-mortar establishment or a local service provider, local SEO ensures that the business reaches its target audience in its specific geographic area. This form of SEO is tailored to increase visibility in local search results, which is essential for attracting customers who are searching for local solutions.

For businesses that depend on local patronage, not prioritising local SEO can result in a significant loss of potential foot traffic and online conversions. A robust local SEO strategy includes optimising for Google My Business, ensuring accurate and consistent NAP (Name, Address, Phone number) details across the web, collecting and managing online reviews, and creating locally relevant content.

Moreover, local SEO efforts can lead to better rankings on localised searches and map listings, which are often the first points of contact between a business and its potential customers. By focusing on local SEO, businesses can effectively compete with larger companies by targeting individuals in their immediate geographical area.

Key Points:

  1. Local SEO is critical for businesses targeting customers in a specific geographic location.
  2. It includes optimisation of Google My Business, accurate NAP information, online reviews, and local content creation.
  3. Effective local SEO can lead to improved visibility in localised search results and map listings, offering a competitive edge over larger companies.

13. What are the common misconceptions about WordPress SEO companies?

There are several misconceptions about WordPress SEO companies that can skew expectations and lead to misunderstanding their capabilities and services. One common myth is that SEO is a one-time effort, whereas in reality, it requires ongoing attention and adaptation to ever-changing search engine algorithms and market trends.

Another misconception is that all SEO companies employ the same tactics and strategies, assuming a one-size-fits-all approach. However, each business’s needs are unique, and a proficient SEO company will tailor its strategies to meet the specific goals and challenges of each client.

Some people also believe that SEO is all about keywords and search rankings. While these are important aspects, a comprehensive SEO strategy encompasses much more, such as user experience, mobile optimisation, and content quality. Additionally, there is a misconception that WordPress SEO is easier or less complex than SEO for other platforms, which is not the case. WordPress has its own set of SEO challenges and opportunities that experts must navigate.

Key Points:

  1. SEO is not a one-time task but an ongoing process that adapts to changes in search algorithms and market conditions.
  2. SEO strategies are not universal; they should be customised to align with each client’s individual needs.
  3. A comprehensive SEO strategy includes more than just keywords and rankings; it also focuses on user experience, mobile-friendliness, and content quality.
  4. WordPress SEO is not inherently simpler than SEO for other platforms and requires specialised knowledge.

14. How do WordPress SEO agencies handle multilingual websites?

WordPress SEO agencies address multilingual websites by implementing strategies that cater to multiple languages and regional audiences. This includes setting up a proper URL structure for each language version, such as using subdirectories or subdomains, and ensuring that hreflang tags are correctly implemented for search engines to understand the language and geographic targeting of each page.

Agencies also focus on creating high-quality, culturally relevant content for each language audience, which entails not only direct translation but also localisation to resonate with local users. Keyword research is performed separately for each language to account for regional search behaviour and preferences.

Additionally, technical aspects like ensuring that the website’s structure is consistent across all language versions and that each version is properly indexed are critical. WordPress SEO agencies use plugins like WPML or Polylang to manage multilingual content effectively, and they ensure that all SEO best practices are applied consistently across all language versions.

Key Points:

  1. Multilingual SEO includes setting up an appropriate URL structure and correct implementation of hreflang tags.
  2. Content should be localised, not just translated, to engage each language-specific audience.
  3. Keyword research and SEO best practices must be applied individually for each language version.
  4. Technical consistency and proper indexing are essential for multilingual website SEO.

15. What is the impact of website speed on WordPress SEO?

Website speed is a critical factor in WordPress SEO as it directly impacts user experience and search engine rankings. Search engines like Google consider page load time as a ranking factor because faster websites tend to provide a better experience for users. A slow website can increase bounce rates as users are likely to leave if a page takes too long to load.

Improving website speed involves optimising images, leveraging browser caching, minifying CSS, JavaScript, and HTML, using a content delivery network (CDN), and choosing a reliable hosting service. WordPress offers various plugins like W3 Total Cache or WP Rocket that can assist in improving site performance.

As mobile usage continues to grow, the importance of speed is further amplified, with Google’s mobile-first indexing making mobile site speed a priority. Fast-loading websites are also more likely to keep users engaged, reduce bounce rates, and improve the overall user experience, all of which contribute positively to SEO efforts.

Key Points:

  1. Website speed affects both user experience and search engine rankings.
  2. Optimisation techniques include image optimisation, browser caching, minification of resources, using CDNs, and reliable hosting.
  3. Google’s mobile-first indexing prioritises mobile site speed, reinforcing the importance of performance on mobile devices.
  4. Faster websites tend to have lower bounce rates and better user engagement, benefiting SEO.

Understanding the costs and challenges associated with hiring a WordPress SEO agency is essential for enhancing your online presence. With costs ranging from £500 to £5000+ per month and common issues such as communication gaps and cookie-cutter strategies, it’s crucial to choose an agency that offers transparent, tailored, and effective SEO services.

Best practices when selecting an agency include defining your SEO goals, researching potential agencies, and evaluating their expertise and case studies. Regular progress reports and staying informed on the latest WordPress SEO trends will help you measure the effectiveness of your chosen agency.

If you operate locally, prioritise local SEO to ensure you’re reaching your target audience effectively. And remember, despite common misconceptions, SEO is an ongoing process that requires a customised and comprehensive approach, especially for multilingual websites.

Lastly, don’t overlook the impact of website speed on SEO, with Google’s mobile-first indexing making it more crucial than ever.

Ready to boost your website’s visibility and traffic? Research and select a reputable WordPress SEO agency that aligns with your business needs and be proactive in evaluating their performance for a successful partnership. Start enhancing your online presence today!

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