HOW TO: Do Magento SEO in 2024?

by | Nov 3, 2023 | Burning Questions

Table of Contents

Learn about Magento SEO agencies, consultants and the future of E-commerce SEO. We delve into the costs, common problems, and evaluation methods for these services. Whether you are looking for tips on choosing the right Magento SEO agency or consultant, or seeking to understand how AI-generated content can optimise your e-commerce products, categories and enhance the user experince, this guide is a must-read. We aim to provide you with all the necessary information to make an informed decision for your ecommerce business. Keep reading to discover more.

1. How Much Does a Magento SEO Consultant Cost?

The cost of a Magento SEO Consultant may vary greatly depending on their level of expertise, the complexity of your eCommerce platform, and the specific Search Engine Optimisation needs of your business. Generally, a Magento SEO Consultant may charge anywhere from £50 to £200 per hour. Some consultants may also offer packages that range from £500 to £2500 per month. These packages often include a comprehensive range of SEO services, such as keyword research, on-page and off-page SEO, and performance tracking.

2. What are the Most Common Problems Encountered when Working with a Magento SEO Consultant?

  • Lack of Magento-specific knowledge: Magento has its unique SEO considerations. A consultant not familiar with Magento’s specificities might not deliver the desired results.
  • Improper communication: If a consultant doesn’t adequately convey their strategies or progress, it can lead to misunderstandings and unmet expectations.
  • Inadequate SEO strategies: Not all SEO techniques are suitable for every business. A one-size-fits-all approach might not deliver the desired results.
  • Overpromise and under-deliver: Some consultants may promise quick results, which are not achievable in SEO. This can lead to dissatisfaction.

3. Which Magento SEO Agency Should I Choose for My Business?

Choosing the right Magento SEO agency depends on your specific business needs and goals. Some factors to consider include:

  • Experience: Does the agency have a proven track record with Magento 2 SEO?
  • References: Can the agency provide references or examples of successful SEO strategies they have implemented for other Magento sites?
  • Services: Does the agency offer the specific SEO services you need, such as on-page SEO, link building, and content creation?
  • Cost: Is the agency’s pricing transparent and within your budget?

You can consider agencies like NOVOS or OuterBox which are known for their Magento SEO services.

4. How do you Evaluate a Magento SEO Consultant’s Effectiveness?

Evaluating a Magento SEO consultant’s effectiveness mainly involves tracking your site’s performance using key metrics such as:

  1. Organic traffic: An increase in organic traffic is a good indication of successful Search Engine Optimisation strategies.
  2. Keyword rankings: Your site’s ranking for targeted keywords can indicate the success of the consultant’s keyword strategy.
  3. Conversion rate: An effective SEO strategy should not only attract more visitors but also convert them into customers.
  4. Page load times: SEO also involves optimizing your site’s performance. If your site loads faster, the consultant’s optimization efforts are likely effective.

5. Where Can I Find Reviews for Magento SEO Consultants?

Reviews for Magento SEO consultants can be found on various online platforms, including:

  • Google My Business: Many consultants have a Google My Business page where clients can leave reviews.
  • LinkedIn: Professionals often leave reviews on a consultant’s LinkedIn profile.
  • Clutch: This is a B2B ratings and reviews platform where you can find detailed client reviews for SEO consultants.

6. How Much Does a Magento SEO Agency Charge for Their Services?

The cost of hiring a Magento SEO Agency can vary widely based on a variety of factors. These include the size of your business, the complexity of your website, the level of competition in your industry, and the specific services you need. On average, you can expect to pay anywhere from £1,000 to £5,000 per month for a comprehensive SEO strategy. Some agencies also offer package deals that include other services such as pay-per-click advertising or social media marketing, which may also affect the cost.

Factors Influencing the Cost:

  • Size of the Business: Larger businesses may require more extensive SEO strategies to get into search results, which can increase the cost.
  • Complexity of the Website: Websites with many pages or complex structures may require more work to optimize, increasing the cost.
  • Competition Level: Industries with high competition may require more aggressive SEO strategies, which can also increase the cost.

7. What Are the Most Common Problems Encountered With a Magento SEO Agency?

While Magento SEO Agencies offer valuable services, some businesses encounter problems when working with them. These issues can range from communication difficulties and lack of transparency to ineffective strategies and high costs.

Common Problems:

  1. POOR COMMUNICATION: Some businesses have reported issues with agencies not providing regular updates or being difficult to reach.
  2. LACK OF TRANSPARENCY: Some agencies do not provide clear explanations of their strategies or use jargon that clients do not understand.
  3. INEFFECTIVE STRATEGIES: In some cases, the strategies used by the agency may not yield the desired results, leading to disappointment and wasted investment.
  4. HIGH COSTS: Some businesses find the cost of SEO services to be higher than they expected or can afford.

8. How do You Pick a Magento SEO Agency for Your E-commerce Business?

Choosing a Magento SEO Agency for your e-commerce business involves careful consideration of their expertise, reputation, and cost. It’s important to research potential agencies thoroughly, ask for references, and ensure they have experience in your industry. You should also look for an agency that communicates effectively and is transparent about their strategies and costs.

Steps to Choose a Magento SEO Agency:

  1. RESEARCH POTENTIAL AGENCIES: Look at their websites, client reviews, case studies and search results.
  2. ASK FOR REFERENCES: A reputable agency should be able to provide references from previous clients.
  3. CONSIDER THEIR EXPERTISE: Make sure the agency has experience with Magento and in your industry.
  4. ASSESS THEIR COMMUNICATION: They should provide regular updates and be easy to reach.
  5. CONSIDER COSTS: Make sure their services fit within your budget.

9. How Much Does It Cost to Hire a Magento SEO Company?

The cost to hire a Magento SEO Company is similar to that of an agency, ranging from £1,000 to £5,000 per month, depending on various factors such as business size, website complexity, and competition level. It’s important to get a detailed quote and understand what services are included in the cost.

10. What are the Most Common Issues Faced When Dealing with a Magento SEO Company?

The issues faced when dealing with a Magento SEO Company are similar to those encountered with agencies, including poor communication, lack of transparency, ineffective strategies, and high costs. It’s crucial to ensure you choose a reputable company that communicates effectively, is transparent about their strategies and costs, and has a proven track record of success.

11. How do You Assess a Magento SEO Company’s Performance?

Assessing a Magento SEO Company’s performance involves several critical factors.

  1. Expertise in Magento: The company should have solid experience in Magento and SEO. They should be familiar with the platform’s intricacies and how to optimise it effectively for search engines.
  2. Proven Results: Look for case studies or client testimonials that demonstrate the company’s ability to deliver tangible SEO results. These may include increased organic traffic, improved search engine rankings, or increased sales.
  3. Transparent Reporting: A good Magento SEO company should provide clear, regular reports that outline the work they’ve done and the results they’ve achieved. This transparency allows you to track their performance and ensure they’re meeting your SEO goals.
  4. Customer Service: Excellent customer service is an essential aspect of any SEO company. They should be responsive, approachable, and ready to answer any questions or concerns you might have.

12. Which Magento SEO Consultants Should I Consider for Improving My Online Store’s SEO?

There are several reputable Magento SEO consultants to consider. Some of the leading ones include:

Each of these consultants offers a unique blend of services, so it’s essential to research and choose one that aligns with your specific SEO needs.

13. How Much Do Magento SEO Consultants Typically Charge for Their Services?

The cost of Magento SEO services varies widely, depending on the consultant’s experience, the scope of the project, and the specific services you require. On average, you can expect to pay anywhere from £500 to £10,000 per month for comprehensive SEO services.

14. What are the Most Common Challenges Faced when Working with Magento SEO Consultants?

Working with Magento SEO Consultants can present several challenges:

  1. Communication: Effective communication is essential for any successful SEO project. However, not all consultants communicate clearly or regularly, which can lead to misunderstandings and dissatisfaction.
  2. Expectations: SEO is a long-term strategy, and results aren’t always immediate. Some clients may become frustrated if they don’t see immediate results, leading to tension and unrealistic expectations.
  3. Budget: SEO services can be costly, and not all businesses have the budget to invest in comprehensive SEO strategies. This can limit the consultant’s ability to provide effective solutions.

15. How Would Magento SEO Experts Help Optimise My E-Commerce Platform?

Magento SEO experts can enhance your e-commerce platform in several ways:

  1. Keyword Research: They can conduct comprehensive keyword research to identify the terms your potential customers are using to search for your products.
  2. On-Page SEO: SEO experts can optimise your product pages, meta title, and content to improve your visibility on search engines.
  3. Technical SEO: They can tackle technical aspects like site speed, mobile optimisation, duplicate content, and XML sitemaps to ensure your site is SEO-friendly.
  4. Link Building: SEO experts can help build quality backlinks to your site, increasing your domain authority and improving your search engine ranking.

Remember, optimising an e-commerce platform for SEO is a complex, ongoing process. It’s essential to choose a Magento SEO expert who understands this and can provide long-term, sustainable results.

16. How Do You Determine the Effectiveness of Magento SEO Consultants?

Determining the effectiveness of Magento SEO Consultants is crucial to ensuring your eCommerce platform is optimised for search engines. Here are some key indicators to help evaluate their effectiveness:

  1. Understanding of Magento Platform: A competent Magento SEO consultant should have a thorough understanding of the Magento platform. They should know how to optimise your website within the framework of Magento to improve search engine rankings.
  2. Experience in SEO: The consultant should have a proven track record in SEO. This can be evaluated through case studies, client testimonials, and their overall portfolio. SEMrush provides a good guide on this.
  3. Keyword Ranking Improvement: A clear indicator of SEO effectiveness is an improvement in keyword rankings. If the consultant has helped improve the ranking of your targeted keywords in meta title, it shows that their strategies are working.
  4. Increase in Organic Traffic: An increase in organic traffic to your website means that the SEO strategies implemented by the consultant are effective.
  5. Conversion Rate: A good Magento SEO consultant not only focuses on increasing traffic but also on improving the conversion rate. If you notice an increase in sales or leads, it’s a good sign that the consultant is effective.

17. What Are the Most Common Problems That Can Occur With Magento SEO Experts?

While Magento SEO experts can offer numerous benefits, there are common problems that can occur:

  • Inadequate understanding of Magento: Magento is a complex platform. An SEO expert without a deep understanding of Magento might not be able to optimise your website effectively.
  • Using outdated SEO strategies: SEO is always evolving. If your Magento SEO expert is using outdated techniques, it could stagnate or harm your search engine rankings.
  • Lack of communication: A common problem with Magento SEO experts is a lack of communication with the store owners. It’s essential for them to regularly update you on progress, strategy changes, and performance metrics.
  • Over-promising results: Some Magento SEO experts might promise quick results. SEO is a long-term process and it takes time to see significant improvements.

18. How do you Evaluate the Work of Magento SEO Experts?

Evaluating the work of Magento SEO Experts involves a few key steps:

  1. Set clear goals: Before starting any SEO work, set clear goals. These could be related to traffic, conversion rates, or keyword rankings.
  2. Monitor performance metrics: Regularly monitor performance metrics to track progress towards your goals. This could include organic traffic, bounce rate, duplicate content, page loading time, meta tags, and conversion rates.
  3. Monthly reporting: Ask for monthly reports detailing the work done, progress made, and future strategies. This helps to keep track of what the Magento SEO expert is doing.

19. How Much Do AI Generated Product Descriptions Typically Cost?

The cost of AI generated product descriptions or category pages can vary widely depending on the volume of descriptions, complexity, and the service provider. Generally, prices can range from $0.05 to $0.20 per word. For a detailed pricing guide, check out G2’s pricing list.

20. What are the Most Common Issues with AI Generated Product Descriptions?

AI generated product descriptions are not without their issues:

  1. LACK OF HUMAN TOUCH: AI may not be able to mimic the human touch in writing, which can lead to descriptions that lack emotion or personality. As a final touch it’s always best to get your content checked by a human editor or the store owner.
  2. INACCURACY: AI might not always understand the context and can sometimes produce inaccurate or irrelevant descriptions. These are called hallucinations are are a common problem with LLMs. Manual fact checking is best approach.
  3. SIMILARITY: Since AI uses predefined algorithms, product descriptions might end up sounding similar, lacking uniqueness. Using plagiarism checks is advisable. However, LLM’s are pretty good at it as Chomsky sees ChatGPT as “basically high-tech plagiarism” –

21. Which AI Generated Product Descriptions Service Should I Choose for My Magento Store?

Choosing an AI-generated product descriptions service can be a challenging task, particularly because of the large number of options available. However, when choosing for a Magento 2 SEO, there are a few options that stand out.


Ginnie is an AI product description generator that is specifically designed for e-commerce platforms. It is capable of generating high-quality, unique and SEO-friendly product descriptions in a matter of seconds. More information about Ginnie can be found on their website.


  • Fast and efficient
    • SEO-friendly product descriptions
    • Easy to use


  • May not be suitable for highly specialised product categories is another AI-based tool that can generate product descriptions. It uses advanced AI technology to create unique and engaging product descriptions. You can find more details about on their website.


  • Generates unique product descriptions
    • Easy to use interface


  • May require more human editing than other options



Jasper is an AI writing assistant that can generate product descriptions, among other things. It is known for its high-quality output and user-friendly interface. More information about Jasper can be found on their website.


  • High-quality product descriptions
  • User-friendly interface


  • May be more expensive than other options

22. How Do You Use AI Generated Product Descriptions Effectively?

Using AI-generated product descriptions effectively entails a few key steps:

  1. Choosing the right tool: As discussed above, it is important to choose a tool that suits your specific needs.
  2. Inputting the right information: The quality of AI-generated product descriptions largely depends on the quality of the input information. Be sure to provide accurate and detailed information about your products.
  3. Editing and refining: While AI can generate descriptions, they can sometimes lack a human touch or contain errors. Always review and refine the descriptions before publishing.
  4. Using SEO techniques: Make sure that your product descriptions are SEO-friendly. This can help improve the visibility of your products on search engines.
  5. Product Images: worth remembering to use the same techniques on the product images description / alt tags.

23. Where Can I Find Reviews for AI Generated Product Descriptions?

Reviews for AI-generated product descriptions can be found on various online platforms. Here are a few options:

  1. Capterra: A comprehensive software review site that features reviews for a wide range of software, including AI product description generators.
  2. G2 Crowd: Another popular software review site that features user-generated reviews for different software tools.
  3. Product Hunt: A website that features new and exciting products. Users can upvote and review products, including AI product description generators.


Hopefully, you got some useful insight and everything you need to know about Magento 2 SEO agencies, consultants and future of e-commerce SEO with AI-generated product descriptions. We’ve discusses the typical costs involved, the common problems encountered, and how these can help you evaluate their effectiveness. We’ve also recommends several Magento SEO agencies and product description services, offering tips for choosing the right one for your business. If you’re looking to optimise your e-commerce platform or need help with product descriptions, this guide is a must-read. Get in touch for more information and to get help making an informed decision for your ecommerce business today.

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