AI SEO & Advertising
Be the Answer When Your Customers Ask AI
Ask ChatGPT, Perplexity or Google AI Overviews for a supplier in your sector and one business gets named. We build the structure, the data and the citations that make it yours.
Get a free GEO auditSee results we have delivered
Free. No pitch. A real person replies within one working day.
What is Generative Engine Optimisation?
Generative Engine Optimisation is the practice of structuring your online presence so that AI search engines cite, reference and recommend your business when they generate an answer.
Traditional SEO earns you a link on a results page. GEO earns you the mention inside the answer itself, which is often the only thing the person ever reads. Those are two different jobs, and they need two different sets of signals.
For a growing number of buyers the AI answer is now the shortlist. If your business is not named in it, you are not being considered, no matter how well you rank underneath.
In plain terms
- SEO wins the link. GEO wins the mention.
- AI systems quote sources they can parse and trust, so structure and citations matter more than keyword density.
- Six platforms now answer buyer questions directly: Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini and Copilot.
- Most businesses have never checked which of them name their brand.
How GEO Differs from Traditional SEO
| Traditional SEO | Generative SEO (GEO) | |
|---|---|---|
| Goal | Rank higher in search results | Be cited and recommended by AI systems |
| Signals | Keywords, backlinks, page speed | Entity clarity, structured data, citations, topical authority |
| Platforms | Google, Bing organic results | Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot |
| Content | Keyword-optimised pages | Well-structured, factually accurate, citable content |
| Measurement | Rankings, traffic, clicks | AI citations, brand mentions, recommendation frequency |
| Timeline | Results in 3-6 months | Initial visibility gains in 4-8 weeks |
The two are not alternatives. Strong SEO earns the authority AI systems look for, and GEO turns that authority into mentions inside the answers your buyers actually read.
Our GEO Services
Five pieces of work, run together. Each one feeds the others, which is why we do not sell them separately.
AI Overview Targeting
Google AI Overviews appear above traditional search results for an increasing number of queries. We analyse which queries in your sector trigger AI Overviews, audit your content against the sources Google currently cites, and restructure your pages to earn those citations through precise schema markup and AI-ready content structure.
Answer Engine Optimisation
Answer engines like ChatGPT, Perplexity, and Claude generate responses by synthesising information from multiple sources. AEO focuses on making your business one of those sources. We build your presence across the data repositories these models access and create content formatted for AI consumption.
Entity and Knowledge Graph Optimisation
AI systems understand the world through entities and relationships, not keywords alone. We define your business as a clear entity within the knowledge graph, connecting you to relevant topics, services, locations, and industry classifications through structured data, Wikipedia presence, and cross-platform data consistency.
Citation and Authority Building
AI models prioritise sources they consider authoritative. We build your citation profile through digital PR, expert commentary placement, industry publication features, and strategic content partnerships. Every citation reinforces your business as a trusted source that AI systems reference when generating answers in your domain.
AI Visibility Monitoring
We track your brand visibility across AI-powered search platforms using automated monitoring and systematic prompt testing. You receive regular reports showing how often AI systems mention your business, in what context, and how that compares to your competitors - giving you a clear picture of your GEO investment returns.
Three Steps, Then Repeat
No retainer that disappears into a black box. You see what we found, what we changed and what moved.
Measure where you stand
We run your priority buyer questions through Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini and Copilot, and record where you are named, where a competitor is named instead, and what the answer says about you. Alongside that we audit your structured data, entity signals and citation profile. You get the findings in writing with the fixes ranked by likely impact.
Fix the signals AI reads
Schema markup, entity definition across your site and the wider web, content restructured so the useful part can be lifted out and quoted, internal links that make your topical authority obvious, and citation work through digital PR and expert commentary. We work in monthly sprints with a stated deliverable each time.
Track, report, repeat
AI search changes month to month, so we re-run the same prompt tests and show you the movement: which platforms now mention you, in what context, and how that compares to your competitors. That report decides the next sprint.
Search Visibility We Can Point At
Three clients, three sectors, and the numbers that came out of the work.
Nilfisk
Manufacturing
391 non-branded queries now ranking in UK search, up from zero before the programme launched… 391 Non-Branded Queries Ranking from Zero, with Page One Results in Five Days
Read the case study
Sewing Online
Ecommerce
Total Organic Clicks Year-on-Year 112.3% Increase in Organic Clicks with AI-Optimised Product Descriptions
Read the case study
CleanQ
Professional Services
Brand and full website delivered in 3 days from start. AI-Built Brand, Website, Lead-Gen Automations, and Local AI SEO Delivered in Days
Read the case study
Frequently Asked Questions
What do I actually get in the free GEO audit?
What is Generative Engine Optimisation (GEO)?
What is the difference between SEO and GEO?
What is Answer Engine Optimisation (AEO)?
Which AI platforms does GEO help me appear on?
How do you measure GEO success?
How long does GEO take to work?
Do I still need traditional SEO if I invest in GEO?
Rather just talk it through? Call +44 (0) 20 8068 0360 and ask for the GEO team.
Find Out Who AI Recommends Instead of You
It takes us about a day. Here is exactly what lands in your inbox.
- Your priority buyer questions run through all six AI platforms, with the answers recorded
- A named list of the competitors being recommended in your place
- What the AI answers currently say about your business, right or wrong
- A structured data and entity health check on your site
- The fixes, ranked by likely impact, with rough effort against each
Free. No pitch. A real person replies within one working day.
Get Your Free GEO Audit
Tell us where to look and who your buyers are. We will do the rest.