KEY TAKEAWAYS FROM MEET MAGENTO LONDON 2018

by | Jun 14, 2018 | Burning Questions

The keynote started
straight after a quick hello from Jamie Huskisson, Meet Magento UK organiser,
and CEO at JH, as well as Thomas Goletz, President of Meet Magento Association.

KEY TAKEAWAYS FROM MEET MAGENTO LONDON 2018

EY TAKEAWAYS FROM MEET MAGENTO LONDON 2018

Keynote was presented
by Peter Sheldon, VP of Strategy at Magento Commerce. The subject of user
experience role in e-commerce heavily featured in Peter’s talk, which reassured
us in our approach to clients’ brands. He painted the picture of how online
experiences are reshaping the world of e-commerce, starting with Tesla as an
example of outstanding online purchase. In addition, he talked about
millennials being less and less inclined to actually buy stuff in person, and
constantly looking for an easy way out; now, they even purchase their cars
through their smartphones.

A quite familiar
purchase journey was also outlined showing various steps and considerations.
From initial product discovery, through purchase, all the way to support and
re-engagement after the initial transaction. A typical transaction now is
usually conducted on mobile, and users are expecting that to be a super-fast
and frictionless experience. As well as having certain post-purchase
expectations.

A very interesting
trend on the rise is the conversational commerce and the fact that it’s
becoming more and more real.  We’ve
always seen Voice as one of the next big things. However, for the time being,
the major beneficiary being Amazon, brands need to at least have a strategy to
engage their customers on Alexa or Google Assistant. Simple experiences around
support, delivery and possibly even purchase can be created.  Just having the mindset and thinking about
conversational commerce is of great benefit. Especially with a lot of retailers
struggling to keep up with Amazon, even in matching the prime delivery model.

From there, we went
straight over to the technical track which was dominated by PWA talks.  Starting with Shane Osbourne’s, Lead Frontend
Developer at JH. Shane talked about how developers can transform current Magento
sites into speed demons in preparation for a full-blown TWA experience. He showed
practical approach to rendering Magento pages in a way that gains speed and
performance without necessarily implementing at full PWA setup.

KEY TAKEAWAYS FROM MEET MAGENTO LONDON 2018

Next up was the PWA
panel from leading specialists that offer platform agnostic PWA storefronts
that integrate into Magento as well as Magento’s own solution.  It was interesting to see the leaders and
various approaches as well as predictions of what PWA could actually mean for
e-commerce.

KEY TAKEAWAYS FROM MEET MAGENTO LONDON 2018

Another extremely important topic was how to make PWA profitable and worth the investment in time. This was presented by Rowan Merewood, Developer Advocate at Google, who has been seen before at Google HQ in London talking about PWA.

KEY TAKEAWAYS FROM MEET MAGENTO LONDON 2018

Apparently, the key to successfully implementing PWA is finding small use cases such as using the notifications in the right way not necessarily buying a plug-in and implementing a blanket-me-too approach.

KEY TAKEAWAYS FROM MEET MAGENTO LONDON 2018

Once again, we’ve seen
lighthouse testing and learnt some valuable lessons on how to approach website
performance testing and monitoring and some easy wins around the subject.

The day finished with
a promising keynote from Brian Green, Head of EMEA Sales at Magento Commerce. He
talked about how Magento is expanding its Pan European operations as well as
the Middle East, partly driven by investment from a debate. Brian presented an
accelerated merchant grove picture on Magento commerce platform as well as the
power of innovation pointing out how open and extensible the Magento core is,
which in turn promotes innovation. And with unparalleled support of around 4000
businesses globally, this makes Magento one of the most popular e-commerce
platform on the planet .The UK Magento market and community has grown even stronger
with healthy number of Tec Partners and third in the world number of certified
professionals.

Magento roadmap looks
very promising with its superior shopping experience, its omni-channel selling
and fulfilment as well as emergent intelligence on the map. This provides a
very vibrant ecosystem on the open platform.

An interesting fact
around the pace of innovation in the open source community run by Magento was the
speed of implementation.  For example,
soon after Amazon patent expiry on the one-touch ordering, Magento community submitted
and released exactly that feature on the day.

In conclusion, the year
ahead is looking very promising with Magento being the leader in B2B and B2C
e-commerce pointing forwards a shift in its position in the e-commerce platform
market.  With technologies like TWA Voice,
business intelligence is ever-changing and customer experience is being
improved. In addition, with the possibility of collaboration and investment
from Adobe, we yet again see Magento as the platform for the future.


Are Google AI Overviews the Future of Search?

Are Google AI Overviews the Future of Search?

Google AI Overviews mark a major step in search technology. Adopting AI is no longer an option. It's businesses critical to stay ahead. Meanwhile, those struggling with AI implementation risk loosing some market share. The UK AI market is worth over £16.8 billion. It...

Looking for an SEO Agency for the Automotive Sector?

Looking for an SEO Agency for the Automotive Sector?

Follow our guide and you can improve your dealership's digital marketing strategy, here expertise meets execution, and data-driven insights lead to measurable success. We'll compare the dynamic nature of automotive digital marketing to more traditional methods,...

How can Google’s March 2024 Core Update affect your site?

How can Google’s March 2024 Core Update affect your site?

Google announced a significant core update in March 2024 which has since fascinated webmasters, SEO specialists and content creators worldwide. This update - which enhanced search engine results, is designed to cut "unhelpful" information by 40%. A turning point of...

Is Drupal Replatforming worth it?

Is Drupal Replatforming worth it?

We'll look into why businesses might choose Drupal over other CMS platforms. We'll talk about the benefits of Drupal, how to go through the replatforming process, and how to pick the right CMS for your needs. Businesses today are realising that they need a CMS that...

Why is Your WordPress SEO Not Working and How to Fix it?

Why is Your WordPress SEO Not Working and How to Fix it?

Join us as we take a look through these topics and more, offering you a comprehensive guide to increasing your website's visibility and traffic. If you're keen to take your WordPress site to new heights, keep reading for practical advice and expert insights into the...

A Guide to Google Tag Manager

A Guide to Google Tag Manager

With this guide to Google Tag Manager (GTM), we also answer many question for beginners and advanced users alike. Understanding GTM is vital for marketing pros aiming to enhance improve their site performance. Our comprehensive look at GTM presents expert insights and...

HOW TO: Start Using Drupal CMS?

HOW TO: Start Using Drupal CMS?

Discover the Intricacies of Drupal Website Costs and Optimisation We will address the common question that may arise when starting off with Drupal and it's modules, offering solutions and preventative measures to safeguard your site's integrity. Furthermore, we...

HOW TO: Start Optimising Core Web Vitals on Regular Basis?

HOW TO: Start Optimising Core Web Vitals on Regular Basis?

For those looking to refine their approach to website speed optimisation, this article offers a good look at interpreting the results from Page Speed Insights, providing a structured methodology to turn data into decisive action. Moreover, it navigates the...