Bopster Website Optimization

by | Jun 1, 2020 | Case Studies

Overview

Brief

Our initial engagement has grown from a GDPR audit to ongoing collaboration, website development and holistic marketing programme inclusive of ads, email, search and social activations. We’ve extended the brief to include full marketing activity review, strategy and a series of easy-win fixes based on user experience.

Strategy

Address the biggest and most pressing stumbling points in mobile user experiences and make the website super speedy. Review current traffic drivers and experiment with new channels identifying audiences that convert with site wide 10X return on ad spend, or as close as possible.

Results

6-Month Revenue Change per Channel:

● Organic Traffic +48.92%
● Direct Traffic +90.53%
● Paid Traffic +108.05%
● Email +386.20%
● Social +34.47%
● Overall revenue +85.81%

 

Results

Revenue

+65K

Engagment

+46% to dwell time

Conversions

+241%

Bopster creates and develops their ranges of ride-on toys, wooden toys, balance bikes & trikes, stunt scooters, go karts, skateboards, adult commuter scooters and fitness & leisure items.

 

 

Bopster Website Optimization
Bopster Website Optimization
Bopster Website Optimization
Bopster Website Optimization

Magento Online Store

We’ve migrated the legacy site to the new Magento setup and provide monthly support and optmisation, as well as manage Google Shopping and SEO.

  • Based on Magento 2 CMS
  • Integrated with client’s ERP
  • Custom Payment Gateway
  • Onging Google Ads and SEO services

Have you got an interesting project for us?

Give us a brief and get a free ballpark quote within 24 hours

Bopster Website Optimization

BOPSTER

Bopster Website Optimization

KAMBI

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