AWS SUMMIT 2018 TAKEAWAYS

by | May 11, 2018 | Burning Questions

Table of Contents
2
3

This is AWS, with it’s a huge crowd of 12,000 attendees, amazing speakers,  multitude of partners and mind-blowing technical sessions.

AWS SUMMIT 2018 TAKEAWAYS

Just the check-in and badges alone, seemed like a big challenge. However, it went pretty smoothly and we were in, in a matter of minutes. Really impressed with the venue organisation.

AWS SUMMIT 2018 TAKEAWAYS

Keynote started with the usual stats breakdown confirming the number of attendees, with an additional 7000 people streaming in to see the keynote live. In addition the conference was offering another 65 technical sessions to attend.

AWS SUMMIT 2018 TAKEAWAYS

Amazon has been showing an amazing growth since 2014 almost doubling in size every year with last year’s year-on-year abroad comparison of 49%, exponential growth in active customers and total revenue rate of 22 billion dollars.

AWS SUMMIT 2018 TAKEAWAYS

Among many others, we’ve seen Peter Vrik, Director of Connected Car and Future Technology, Jaguar Land Rover, presenting great progress around the in-can voice technology . A big announcement was the enterprise contracts for AWS marketplace comma easing some of the contractual obligations on both sides into a few easy clicks. We’ve also seen how separate Amazon web services were used to build a whole infrastructure for smart devices such as iRobot vacuum cleaners.

AWS SUMMIT 2018 TAKEAWAYS

AWS services matrix has grown quite a bit, but this year’s presentation was especially interesting since a lot of these services now don’t fit on a huge screen that they were being presented from. Amazon could only show the core offering, confirming how vast and diverse their efforts to bring in various functionality to AWS users is. We’ve also seen great investments on machine learning front . This was always deeply integrated into the long-standing Amazon heritage. With services like personalised recommendations present on the site for a very very long time. As well as fulfilment automation and the recent attempts at delivery drones, Alexa and Amazon Go shops. With ML being such a resource heavy process, Amazon leads by introducing a much-required new stack. They went into much detail in terms of how businesses can build their own machine learning frameworks and procedures. Utilising many of the new developments of the Amazon cloud product.

AWS SUMMIT 2018 TAKEAWAYS

Another big push from Amazon was around security. Stating that “Security is everyone’s job”, they presented AWS tool set that makes various services, secure and compliant with many of the current standards. As well as many other initiatives that aid administrators and staff in up keeping the security to the highest level.

Continuing from last year, the service infrastructure was mentioned a few times and Amazon presented an impressive array of customers currently using Serverless. Organizations like the Guardian, Autodesk, Thomson Reuters, Met Office and Vogue to name a few.

We were also quite impressed with the number of partners and the ecosystem Amazon built around AWS. With more than 94 partners present in the main exhibition area, we met with quite a few during the breaks. Unsurprisingly there are plenty of businesses that thrive off the back of Amazon web services backbone.

There also was this big Alexa booth, which was very cool.

In conclusion, with Amazon being the undisputed cloud leader and the interest we’ve seen this year as well as in many previous years, plus the annual growth figures, it’s hard to imagine AWS going away anytime soon.

Are Google AI Overviews the Future of Search?

Are Google AI Overviews the Future of Search?

Google AI Overviews mark a major step in search technology. Adopting AI is no longer an option. It's businesses critical to stay ahead. Meanwhile, those struggling with AI implementation risk loosing some market share. The UK AI market is worth over £16.8 billion. It...

Looking for an SEO Agency for the Automotive Sector?

Looking for an SEO Agency for the Automotive Sector?

Follow our guide and you can improve your dealership's digital marketing strategy, here expertise meets execution, and data-driven insights lead to measurable success. We'll compare the dynamic nature of automotive digital marketing to more traditional methods,...

How can Google’s March 2024 Core Update affect your site?

How can Google’s March 2024 Core Update affect your site?

Google announced a significant core update in March 2024 which has since fascinated webmasters, SEO specialists and content creators worldwide. This update - which enhanced search engine results, is designed to cut "unhelpful" information by 40%. A turning point of...

Is Drupal Replatforming worth it?

Is Drupal Replatforming worth it?

We'll look into why businesses might choose Drupal over other CMS platforms. We'll talk about the benefits of Drupal, how to go through the replatforming process, and how to pick the right CMS for your needs. Businesses today are realising that they need a CMS that...

Why is Your WordPress SEO Not Working and How to Fix it?

Why is Your WordPress SEO Not Working and How to Fix it?

Join us as we take a look through these topics and more, offering you a comprehensive guide to increasing your website's visibility and traffic. If you're keen to take your WordPress site to new heights, keep reading for practical advice and expert insights into the...

A Guide to Google Tag Manager

A Guide to Google Tag Manager

With this guide to Google Tag Manager (GTM), we also answer many question for beginners and advanced users alike. Understanding GTM is vital for marketing pros aiming to enhance improve their site performance. Our comprehensive look at GTM presents expert insights and...

HOW TO: Start Using Drupal CMS?

HOW TO: Start Using Drupal CMS?

Discover the Intricacies of Drupal Website Costs and Optimisation We will address the common question that may arise when starting off with Drupal and it's modules, offering solutions and preventative measures to safeguard your site's integrity. Furthermore, we...

HOW TO: Start Optimising Core Web Vitals on Regular Basis?

HOW TO: Start Optimising Core Web Vitals on Regular Basis?

For those looking to refine their approach to website speed optimisation, this article offers a good look at interpreting the results from Page Speed Insights, providing a structured methodology to turn data into decisive action. Moreover, it navigates the...