Vicon Report

Dive into this report for an arsenal of actionable insights. Inside: exclusive personalised improvements, speed optimisation hacks, SEO quick-wins, and compelling data-driven content strategy. Your digital leap forward, in a nutshell.

Vicon Report

Overview of vicon.com

  1. Vicon is renowned for its award-winning motion capture systems, offering a comprehensive range of products and services designed for various applications.
  2. Their offerings include Nexus data capture software tailored for life sciences, Capture.U for field movement capture and real-time data analysis, and Tracker for precise human and object tracking.
  3. Vicon’s hardware solutions feature a full range of motion capture cameras, from the top-of-the-range Vantage to Vue video cameras, catering to diverse motion capture needs.
  4. The company positions itself as the world’s number one choice in motion capture for over 35 years, providing tailored systems for any application, emphasizing their long-standing expertise and commitment to the field.
  5. Vicon also offers support and resources for its customers, including downloads, firmware updates, and a visualization tool to build the ideal motion capture system.
  6. For those interested in starting their motion capture journey, Vicon provides detailed contact information and encourages potential clients to reach out for more information.

 


 

Competitors

Content Gap

We are utilising data from SEO like Ahrefs to conduct a comprehensive analysis of top competing domains the content gap between your domain and its top competitors.

Top Competitors

The list is based on your website’s keywords and domains sharing similar keyword. Strategic business competitors list might different, however this list represents sites your content is currently competing against. If you don’t recognise any of the names, it is likely your are not ranking for the competitor keywords and should consider exploring this further to make sure you are not loosing out on relevant traffic due to a content gap.

  • Optitrack.com
  • Rokoko.com
  • Qualisys.com
  • Movella.com
  • Tobii.com

If you don’t recognise some or any of the names, it is likely your are ranking unrelated keywords your actual business competitors are, and should consider exploring this further to make sure you are not loosing out on relevant traffic due to a content gap.

Actions to Maximise Organic Traffic

Here are the five most important detailed actions to increase organic traffic:

  1. Focus on expanding the number of quality pages – Competitors like optitrack.com and movella.com have shown that having more indexed pages can correlate with increased traffic; this is likely due to a broader surface area for keywords and content that can rank in search engine results.
  2. Target common keywords that competitors are ranking for. Sites like rokoko.com and qualisys.com share a number of keywords with high organic traffic; by targeting these same keywords, the chances of capturing some of that traffic increase.
  3. Analysing the traffic value change can provide insights into which keywords are the most valuable in terms of traffic quality and conversion potential. Competitors like nexus-iceland.wiki have seen significant increases in traffic value, suggesting that they’re targeting high-value keywords effectively.

 

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Speed

Quick Wins

We tested your site through Google PageSpeed Insights and evaluated the performance of a web page on both mobile and desktop devices, here are the biggest gains and suggestions on how to improve page load times.


 

Top Considerations for Website Speed

Test Results: https://developers.google.com/speed/pagespeed/insights/?url=https://vicon.com/

Based on the performance analysis data, here are the most important actions to be taken to gain the most speed for the website:

Vicon Report

  1. Render Blocking: Potential savings of 2,210 ms. allowing content to be seen and interacted with more quickly.
  2. Optimise Largest Contentful Paint: With an LCP of 6.3 s, focus on improving this metric, as it is crucial for user experience.
  3. Image Formats: addressing will lead to significantly faster loading times.

By focusing on these areas, particularly eliminating render blocking and optimising the LCP, Vicon.com can significantly improve its site speed and user experience.

Book Full Website Speed Audit

 


 

Performance Averages

We’ve analysed a random sample of 20 URLs across your site:

Average speed Performance Score is 42%.

URL

Performance Score

https://vicon.com/

53%

https://www.vicon.com/

62%

https://www.vicon.com/resources/case-studies/

42%

https://www.vicon.com/about-us/

54%

https://www.vicon.com/hardware/devices/

42%

https://www.vicon.com/news/events/

38%

https://www.vicon.com/resources/events/join-vicon-at-gdc24/

35%

https://www.vicon.com/contact/

60%

https://www.vicon.com/license-agreements/

37%

https://www.vicon.com/support/faqs/?q=where-can-i-find-the-latest-software-documentation

33%

https://www.vicon.com/hardware/cameras/

24%

https://www.vicon.com/visualization/

38%

https://www.vicon.com/support/faqs/

37%

https://www.vicon.com/applications/

34%

https://www.vicon.com/applications/life-sciences/

51%

https://www.vicon.com/resources/events/siggraph-2023/

43%

https://www.vicon.com/support/faqs/?q=what-are-the-new-features-in-nexus-2

42%

https://www.vicon.com/about-us/what-is-motion-capture/

36%

https://www.vicon.com/software/third-party/unreal-engine/

35%

https://www.vicon.com/support/faqs/?q=how-do-i-load-large-trials-into-nexus

36%

Average

42%

 


SEO

Issues to fix

Analysing current on page SEO here’s a list of top issues which should be addressed.

Main Site

SEO SCORE 70/100

We’ve identified 6 high priority issues, 4 medium and a few low priority warnings from just one test.

It is crucial to tackle these problems as they are fundamental to building organic traffic. The HIGH priority issues around how search engine friendly the site is, and pages taking longer than 5 seconds to load are particularly important. Moreover, adding descriptive attributes enhances accessibility and SEO. The MEDIUM priority issues, such as optimising Time To First Byte, fixing JavaScript errors, serving properly sized images, and securing links, will also contribute to a better user experience and performance, further supporting organic traffic growth. Addressing these issues is key to better conversions and higher engagement on the site.

Opportunities

  1. Page Titles: Below 30 Characters: Expanding titles provides room to include additional keywords or USPs, enhancing SEO and user understanding.
  2. Page Titles: Over 561 Pixels: Concise titles ensure key information isn’t truncated in search results, improving visibility and relevance.
  3. Canonicals: Missing: Specifying canonical URLs avoids ranking unpredictability by clearly indicating the preferred version of a page.
  4. Directives: Nofollow: Reviewing ‘nofollow’ directives ensures valuable PageRank isn’t inadvertently blocked from passing to important pages.
  5. Content: Low Content Pages: Adding descriptive content aids search engines and users in understanding the page’s purpose, potentially improving rankings and user experience.

Book Comprehensive SEO Review

 


 

Hosting

External Review

We analysed your environments to check for any common problems.

Security

List of security assessment results and recommendations following a external preliminary Vulnerability Scan.

Risk ratings:

High:
0
Medium:
2
Low:
5
Info:
7

Overall risk level: MEDIUM – Vulnerable WordPress plugin, and Users enumeration detected

 

Book Security Review

Shared Hosting Detected

List of domains hosted on the same server:

This table includes the domain names and their last resolved dates, extracted from the provided data. The full data contains 7 domains.

Domain NameLast Resolved
bliss.me2024-02-29
jinke.la2022-06-15
kasino-faraon.company2020-06-19
modenamuzt.no2022-08-18
popcat.click2022-01-20
topmovies.com.br2024-03-03
vicon.com2024-03-06

In the context of web hosting, particularly for businesses, opting for dedicated hosting can be a significant decision. Dedicated hosting provides an exclusive server for a single client, which means that the client does not share the server’s resources with any other users. This exclusivity can lead to enhanced performance, security, and control reputation—factors that are crucial for businesses that rely on their online presence for operations and revenue.