Overview
Website Summary
Based on search results our AI analysed your site and provided top line comments about the site content indexed in Google.
Overview of vercity.com
- Vercity is a company specialising in financial management and consultancy services. They offer a comprehensive and flexible approach to optimise assets.
- Their mission is to deliver exceptional value and client confidence through intelligent management of infrastructure and corporate assets.
- Vercity has a multi-disciplinary team with diverse backgrounds and expertise across various sectors.
- The company has a global reach, operating in the UK, Europe, North America, and the USA, ensuring the delivery of exceptional work across continents.
- They have over two decades of experience in providing financial and asset management, company secretarial, and technical services to clients across a range of sectors.
- Vercity recently merged its Strategic Asset Management team with its Technical Consultancy Operations, following the departure of a key director, Mark Cade.
Competitors
Content Gap
We are utilising data from SEO like Ahrefs to conduct a comprehensive analysis of top competing domains the content gap between your domain and its top 10 competitors.
Top 5 Detailed Actions to Maximise Organic Traffic
Here are the five most important detailed actions to increase organic traffic:
- Enhance domain authority (DR) by building high-quality backlinks, as higher DR is correlated with better traffic, evident from the strong performance of sites like nato.int and crowncommercial.gov.uk.
- Expand the number of pages with valuable content to cover more keywords, similar to merseywestlancs.nhs.uk and policestationreps.com, which have increased their page counts and traffic.
- Optimise for common keywords shared with competitors, ensuring content is comprehensive and better than competitors’ to rank higher for these terms.
- Identify and target specific high-traffic keywords where competitors are getting significant traffic, such as those used by skanska.co.uk and gmp.police.uk.
- Regularly update existing content to improve traffic value, following the example of sites like merseywestlancs.nhs.uk that have increased their traffic value over time.
Top 10 Competitors
| Domain | Rank | Competitor’s Keywords | Common Keywords | Share | Current Traffic |
|---|---|---|---|---|---|
| hicl.com | 1 | 605 | 9 | 1.30% | 1384 |
| merseywestlancs.nhs.uk | 2 | 10364 | 8 | 0% | 14470 |
| skanska.co.uk | 3 | 3216 | 8 | 0.20% | 9048 |
| gmp.police.uk | 4 | 33150 | 6 | 0% | 56445 |
| simplybook.cc | 5 | 677 | 6 | 0.80% | 2672 |
| policestationreps.com | 6 | 3249 | 6 | 0.10% | 13027 |
| menzies.co.uk | 7 | 9773 | 5 | 0% | 7377 |
| elht.nhs.uk | 8 | 31581 | 5 | 0% | 34202 |
| saintfinancialgroup.co.uk | 9 | 1766 | 4 | 0.20% | 1966 |
| debitoor.com | 10 | 4074 | 4 | 0% | 2536 |
Speed
Top 5 Quick Wins
We run your site through Google PageSpeed Insights and evaluated the performance of a web page on both mobile and desktop devices, here are the biggest gains and suggestions on how to improve page load times.
URL: https://developers.google.com/speed/pagespeed/insights/?url=https://vercity.com/
Based on the performance analysis data, here are the five most important actions to be taken to gain the most speed for the website:
Reduce JavaScript Execution Time: The data indicates a JavaScript execution time of 5.3 seconds. Optimising or reducing the JavaScript can greatly enhance site performance.
Eliminate Render-Blocking Resources: There’s a potential saving of 980 ms by addressing render-blocking resources. This involves deferring non-critical JavaScript and CSS or inlining critical resources to speed up the initial page load.
Minimise Main-Thread Work: The main-thread work is currently at 11.8 seconds. Reducing this time can be achieved by optimising the site’s code and reducing the complexity of the site’s visual layout.
Reduce the Impact of Third-Party Code: Third-party code is blocking the main thread for 1,220 ms. Limiting or optimising the use of third-party scripts can improve performance.
Largest Contentful Paint (LCP) Optimisation: The LCP is currently at 6.8 seconds. Improving LCP involves optimising the largest content elements visible in the viewport, like large images or blocks of text, and ensuring they load quickly.
Addressing these issues should lead to a noticeable improvement in the site’s loading speed and overall user experience.
SEO
Issues to fix
Analysing current on page SEO here’s a list of top issues which should be addressed
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Main Site
SEO SCORE 81/100
| Priority | Suggestions |
|---|---|
| HIGH | Ensure that Search Engines can accurately identify the topic of this webpage by including the most common keywords in the title tag, meta description, and heading tags. |
| HIGH | Build quality backlinks from websites relevant to your topic/niche to improve your search engine rankings. |
| HIGH | Eliminate any render-blocking resources on this webpage to improve the website experience for your visitors. |
| HIGH | Connect your webpage with social media networks using APIs or AddThis, as social signals are becoming increasingly important for search engines. |
| HIGH | Consider reducing the HTML size to improve loading times and retain visitors. |
| MEDIUM | Serve properly sized images to reduce page loading times and to improve user’s experience. |
| LOW | Implement an SPF record to prevent spammers from spoofing emails from this domain, which could lead to compromised email security and deliverability issues. |
| LOW | Add the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS. |
| LOW | Reduce the number of HTTP requests on a webpage to improve loading time. |
| LOW | Move inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design. |
Opportunities
| Issue Name | Issue Priority | % of URLs | Description | How To Fix |
|---|---|---|---|---|
| Pagination: Pagination URL Not in Anchor Tag | High | 0.9 | URLs contained in either, or both, the rel=”next” and rel=”prev” attributes of the page, are not found as a hyperlink in an HTML anchor element on the page itself. | Ensure paginated URLs are linked to within <a> tags. |
| Response Codes: Internal Client Error (4xx) | High | 0.1 | Internal URLs with a client-side error. | All links should resolve to 200 ‘OK’ URLs. |
| Page Titles: Below 200 Pixels | Medium | 6.33 | Page titles much shorter than Google’s estimated pixel length limit. | Update the page title to include additional target keywords or USPs. |
| Canonicals: Missing | Medium | 5.56 | Pages that have no canonical URL present either as a link element, or via HTTP header. | Specify a canonical URL for every page. |
| Content: Low Content Pages | Medium | 9.4 | Pages with a word count below the default 200 words. | Include additional descriptive content. |
| Page Titles: Duplicate | Medium | 1.81 | Pages with duplicate page titles. | Update duplicate page titles to be unique and descriptive. |
| Page Titles: Over 561 Pixels | Medium | 24.89 | Page titles over Google’s estimated pixel length limit. | Write concise page titles to avoid truncation in search results. |
| Page Titles: Below 30 Characters | Medium | 14.93 | Page titles under the configured limit. | Update the page title to include additional target keywords or USPs. |
| Images: Over 100 KB | Medium | 35.87 | Large images over a size threshold. | Optimise images with compression and proper scaling. |
| Page Titles: Over 60 Characters | Medium | 27.6 | Page titles that exceed the configured limit. | Write concise page titles to avoid truncation in search results. |
Hosting
External Review
We analysed your environments to check for any common problems.
Security
List of security assessment results and recommendations following a external preliminary Vulnerability Scan.
SERVER DETAILS
Web Server:
nginx
X-Powered-By:
PHP/8.1.27, PleskLin
IP Address:
46.32.255.192 (46.32.254.0/23)
Hosting Provider:
GD-EMEA-DC-LD5, DE (AS20738)
Shared Hosting:
15 sites found on IP (cloudflare.com)
Vulnerability Scan:
Not possible
PLUGIN UPDATE STATUS:
wordpress-seo (21.8.1) NEEDS UPDATE – latest release (21.9)
Shared Hosting NOT Detected
List of domains hosted on the same server:
This table includes the domain names and their last resolved dates, extracted from the provided data. The full data contains 2 domains, but only a few are shown here for brevity.
| Domain Name | Last Resolved Date |
|---|---|
| vercity.com | 2024-01-23 |
| vercitygroup.com | 2022-10-27 |
In the context of web hosting, particularly for businesses, opting for dedicated hosting can be a significant decision. Dedicated hosting provides an exclusive server for a single client, which means that the client does not share the server’s resources with any other users. This exclusivity can lead to enhanced performance, security, and control—factors that are crucial for businesses that rely on their online presence for operations and revenue.
The importance of dedicated hosting for business reasons includes:
- Performance: With dedicated hosting, businesses can expect improved website loading times due to the availability of dedicated resources. This can be particularly important for sites that experience high traffic volumes or require significant processing power.
- Security: Dedicated servers can offer stronger security measures since the business has complete control over the server’s security protocols. This can be critical for companies that handle sensitive data.
- CustomiSation: Businesses have the flexibility to customise the server environment to their specific needs, including the operating system, software, and configurations.
- Reliability: Since the server is not shared, there are fewer chances of downtime caused by other websites’ traffic spikes or technical issues.
On the other hand, shared hosting, where multiple clients share the resources of a single server, can pose several risks:
- Resource Limitation: Websites on shared hosting may experience slower performance due to the shared resources among numerous clients.
- Security Concerns: If one website on a shared server is compromised, there is a potential risk for other sites on the same server to be affected.
- Limited Control: Clients have limited ability to install custom software or make server configuration changes, which can be restrictive for businesses with specific needs.
- IP Blacklisting: If one of the websites on a shared server engages in malicious or spammy behavior, it could lead to the server’s IP being blacklisted, affecting all websites hosted on that server.
Search engines and web services may consider the type of hosting as a factor when assessing a website’s credibility and reliability. While dedicated hosting is generally not directly referenced as a ranking factor by major search engines like Google, the indirect benefits such as faster loading times, better uptime, and enhanced security can contribute positively to SEO rankings.
