Simply Conveyancing Report

Dive into this report for an arsenal of actionable insights. Inside: exclusive peronalised imporovments, speed optimisation hacks, SEO quick-wins, and compelling data-driven content strategy. Your digital leap forward, in a nutshell.

Simply Conveyancing Report


AI Generated Summary

Based on search results our AI analysed your site and provided top line comments about the site.

Overview of

  1. Simply Conveyancing is a property law firm with over 20 years of experience, offering expert services in all aspects of property law.
  2. The firm provides a range of career opportunities, including roles such as Property Lawyer, Accounts Assistant, and Legal positions, focusing on individuals passionate about property law.
  3. They offer resources and techniques to help over 200 letting agents grow their business, including events like the ARX Mastery.
  4. The blog section discusses the British property market, noting a consistent demand for properties and a shortage of new homes being built.
  5. Contact details for their offices in Daventry, Northamptonshire, and Islington, London are provided, facilitating easy communication.
  6. The firm is highly rated by customers on Google, Trustpilot, and Feefo and is ranked in the top 1% by the Land Registry.
  7. There is an option for individuals to request the deletion of their personal data, highlighting the firm’s commitment to data privacy.
  8. Simply Conveyancing is described as a team of exceptional individuals working together with a shared vision, focusing on client and agent satisfaction.
  9. Key personnel, such as Sheila Deamer, Business Development Manager, are highlighted, emphasizing the firm’s focus on strategic growth.


Content Gap

We are utilising data from SEO like Ahrefs to conduct a comprehensive analysis of top competing domains the content gap between your domain and its top 10 competitors.

Top 5 Detailed Actions to Maximise Organic Traffic

Here are the five most important detailed actions to increase organic traffic:

  1. Optimize URL Structure: Ensure URLs are concise, use hyphens instead of underscores, and avoid unnecessary parameters. This improves readability and search engine indexing.
  2. Enhance On-Page SEO: Include common keywords in the title tag, meta description, and heading tags. This helps search engines understand the topic of the webpage, improving visibility.
  3. Use Structured Data: Implement structured data to provide explicit clues about the meaning of a page to search engines, enhancing the display in search results.
  4. Improve Page Load Speed: Optimize images by using modern formats, reduce HTML size, and eliminate render-blocking resources. Faster loading pages are favored by search engines and users.
  5. Create Quality Content: Develop engaging, informative content that incorporates targeted keywords naturally. High-quality content can attract more visitors and encourage backlinks.

Top 10 Competitors

DomainCompetitor’s KeywordsCommon KeywordsDRCurrent Traffic Value£48565.59£30961.78£32264.52


Top 5 Quick Wins

We run your site through Google PageSpeed Insights and evaluated the performance of a web page on both mobile and desktop devices, here are the biggest gains and suggestions on how to improve page load times.



Here are the five most important actions that should be carried out to gain the most speed improvement for the website

  1. Serve Images in Next-Gen Formats: Estimated Savings of 6.27s. Converting images to formats like WebP can significantly reduce their size without compromising quality, leading to faster loading times.

  2. Properly Size Images: Estimated Savings of 5.28s. Ensuring images are not larger than necessary can reduce the amount of data that needs to be downloaded, speeding up page load times.

  3. Reduce Unused JavaScript: Estimated Savings of 3.80s. Removing or deferring JavaScript that isn’t required for the initial page load can reduce the time it takes for the page to become interactive.

  4. Defer Offscreen Images: Estimated Savings of 1.97s. Implementing lazy loading for images that are offscreen when the page loads can reduce initial load time, as fewer resources are requested upfront.

  5. Eliminate Render-Blocking Resources: Estimated Savings of 1.86s. Optimizing the way resources are loaded, especially CSS and JavaScript, can prevent them from blocking the page from rendering quickly.

Implementing these changes should significantly improve the website’s loading speed, enhancing user experience and potentially improving SEO performance.



Issues to fix

Analysing current on page SEO here’s a list of top issues which should be addressed

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Main Site – SEO SCORE 51/100

HIGHAddress URL canonicalization issues by selecting a primary URL and setting up redirects from all variations to the preferred one.
HIGHEnable HTML compression to reduce page size and loading times.
HIGHAvoid URL parameters and use hyphens to separate words in URLs.
HIGHUse H1 and H2 tags for better search engine visibility and ranking.
HIGHInclude common keywords in the title tag, meta description, and heading tags.
HIGHAdd a meta description tag for a brief summary of the page’s content.
HIGHCreate a custom 404 error page with helpful links and information.
HIGHConsider using structured data to help search engines understand your content.
HIGHEliminate render-blocking resources to improve the website experience.
HIGHUse modern image formats to reduce file size and improve loading speed.
HIGHOptimize loading times to retain visitors and prevent loss of traffic.
HIGHReduce HTML size to improve loading times and retain visitors.
MEDIUMAdd a sitemap file to help search engines index content more effectively.
MEDIUMAdd cache headers for CSS resources to speed up the webpage for returning users.
MEDIUMAdd cache headers for JavaScript resources to improve performance for returning users.
MEDIUMAdd cache headers for images to enhance website performance.
MEDIUMServe properly sized images to reduce loading times and improve user experience.
MEDIUMAdd “rel=noopener” or “rel=noreferrer” to “target=_blank” links for security.
MEDIUMUse social media meta tags to improve shared link appearance and engagement.
LOWResolve errors identified by Chrome DevTools Console to enhance user experience.
LOWLimit HTTP requests to improve loading time.
LOWEnsure proper favicon implementation.
LOWMove inline CSS styles to an external stylesheet for better performance.

Careers Site – SEO SCORE 81/100

HIGHAddress URL canonicalization issues by selecting a primary URL and setting up redirects from all variations to the preferred one.
HIGHEliminate any render-blocking resources to improve the website experience for visitors.
HIGHUse images in a modern format to reduce file size and improve loading speed, enhancing user experience and engagement.
HIGHConsider reducing the HTML size to improve loading times and retain visitors.
MEDIUMJavaScript errors can impact user experience and may prevent proper viewing of the page.
MEDIUMServe properly sized images to reduce page loading times and improve user experience.
MEDIUMAvoid using distorted images to prevent negative impacts on user experience.
MEDIUMAdd “rel=noopener” or “rel=noreferrer” to “target=_blank” links to avoid performance and security issues.
LOWImplement an SPF record to prevent email spoofing and improve email security and deliverability.
LOWAdd the Strict-Transport-Security header to ensure encrypted web traffic over HTTPS, mitigating security threats.
LOWLimit the use of more than 20 HTTP requests on a webpage to improve loading time.


Issue NameIssue TypeIssue Priority% of TotalDescriptionHow To Fix
Meta Description: MissingOpportunityLow100%Pages missing a meta description.Write unique and descriptive meta descriptions.
Page Titles: DuplicateOpportunityMedium100%Pages with duplicate page titles.Update to unique and descriptive titles.
Page Titles: Below 30 CharactersOpportunityMedium100%Page titles under 30 characters.Expand titles to include keywords/USPs.
Canonicals: MissingWarningMedium100%Pages without a canonical URL.Specify a canonical URL for each page.
Links: Internal Outlinks With No Anchor TextOpportunityLow100%Internal links without anchor text.Include descriptive anchor text.
Images: Missing Size AttributesOpportunityLow100%Images without width and height attributes.Define image sizes in HTML.
H1: MissingIssueMedium47.37%Pages missing an
h1 tag.
Include a concise, descriptive h1
Response Codes: Internal Client Error (4xx)IssueHigh1.3%Internal URLs with client-side errors.Resolve to 200 ‘OK’ URLs.
Security: Missing Secure Referrer-Policy HeaderWarningLow69.64%URLs missing secure Referrer-Policy header.Set a strict-origin-when-cross-origin policy.
Content: Low Content PagesOpportunityMedium26.32%Pages with low word count.Add more descriptive content.


External Review

We analysed your environments to check for any common problems.

Shared Hosting NOT Detected

List of domains hosted on the same server:

Domain NameLast Resolved Date

In the context of web hosting, particularly for businesses, opting for dedicated hosting can be a significant decision. Dedicated hosting provides an exclusive server for a single client, which means that the client does not share the server’s resources with any other users. This exclusivity can lead to enhanced performance, security, and control—factors that are crucial for businesses that rely on their online presence for operations and revenue.

The importance of dedicated hosting for business reasons includes:

  1. Performance: With dedicated hosting, businesses can expect improved website loading times due to the availability of dedicated resources. This can be particularly important for sites that experience high traffic volumes or require significant processing power.
  2. Security: Dedicated servers can offer stronger security measures since the business has complete control over the server’s security protocols. This can be critical for companies that handle sensitive data.
  3. CustomiSation: Businesses have the flexibility to customise the server environment to their specific needs, including the operating system, software, and configurations.
  4. Reliability: Since the server is not shared, there are fewer chances of downtime caused by other websites’ traffic spikes or technical issues.

On the other hand, shared hosting, where multiple clients share the resources of a single server, can pose several risks:

  1. Resource Limitation: Websites on shared hosting may experience slower performance due to the shared resources among numerous clients.
  2. Security Concerns: If one website on a shared server is compromised, there is a potential risk for other sites on the same server to be affected.
  3. Limited Control: Clients have limited ability to install custom software or make server configuration changes, which can be restrictive for businesses with specific needs.
  4. IP Blacklisting: If one of the websites on a shared server engages in malicious or spammy behavior, it could lead to the server’s IP being blacklisted, affecting all websites hosted on that server.

Search engines and web services may consider the type of hosting as a factor when assessing a website’s credibility and reliability. While dedicated hosting is generally not directly referenced as a ranking factor by major search engines like Google, the indirect benefits such as faster loading times, better uptime, and enhanced security can contribute positively to SEO rankings.