Overview of rrg-group.com
- The RRG Group website, accessible at www.rrg-group.com, represents a prominent Dealer Group in the North West, offering a wide range of new and used cars across various brands including Toyota, Lexus, Mazda, and others.
- Established in 1967, the group has expanded significantly, showcasing its success and reputation in the automotive industry.
- The website features sections such as New Vehicles, Servicing & Repair, Used Vehicles, and more, catering to diverse customer needs.
- It also provides information about the company’s history, mission, and customer care services, emphasizing their commitment to customer satisfaction.
- For job seekers, the website offers a careers section at careers.rrg-group.com, highlighting opportunities to join their team.
- Additionally, the site promotes hybrid & electric vehicles, aligning with global efforts to reduce CO2 emissions and support environmental sustainability.
Competitors
Content Gap
We are utilising data from SEO like Ahrefs to conduct a comprehensive analysis of top competing domains the content gap between your domain and its top competitors.
Top Competitors
The list is based on your website’s keywords and domains sharing similar keyword. Strategic business competitors list might different, however this list represents sites your content is currently competing against.
Based on the provided common keywords list, here are the top 5 competitor domains:
- autotrader.co.uk
- evanshalshaw.com
- toyota.co.uk
- steveneagell.co.uk
- vantagemotorgroup.co.uk
Please note that these competitor domains are identified as competing with the domain rrg-group.com in Google based on the common keywords shared between them.
If you don’t recognise some or any of the names, it is likely your are ranking unrelated keywords your actual business competitors are, and should consider exploring this further to make sure you are not loosing out on relevant traffic due to a content gap.
Actions to Maximise Organic Traffic
Here are the most important detailed actions to increase organic traffic:
- Optimise for Low-Hanging Fruit Keywords: Enhancing pages ranking 4–15 can quickly boost visibility, as they’re close to the top positions already.
- Target Featured Snippets: Updating content for keywords with snippets in positions 2–8 can capture more clicks by positioning your site as the go-to resource.
- Fill Content Gaps: Creating content for keywords where competitors rank but you don’t can attract untapped audience segments.
- Refresh Declining Content: Revitalising pages losing traffic can re-engage visitors and improve page relevance, aiding in traffic recovery.
- Improve Internal Linking: Strengthening internal links boosts SEO by spreading link equity and enhancing site navigation, making valuable content more accessible.
Speed
Quick Wins
We tested your site through Google PageSpeed Insights and evaluated the performance of a web page on both mobile and desktop devices, here are the biggest gains and suggestions on how to improve page load times.
Top Considerations for Website Speed
Test Results: https://developers.google.com/speed/pagespeed/insights/?url=https://rrg-group.com/
Based on the performance analysis data, here are the most important actions to be taken to gain the most speed for the website:
- Main-Thread Work: Takes a significant 25.8 seconds. Reducing this time is crucial for improving the site’s responsiveness and interactivity.
- Impact of Third-Party Code: Third-party code is blocking the main thread for 9,100 ms. It’s essential to audit, optimise and minimise their impact.
- Execution Time: With a JavaScript execution time of 12.9 seconds, this is a significant opportunity to improve site speed by reducing this.
- Images: Further improving speed, load times and reducing data consumption for users.
Additionally, addressing the diagnostics like avoiding enormous network payloads, reducing the impact of third-party code, and minimizing main-thread work can further enhance the website’s performance. These actions focus on optimising content delivery and resource utilization, crucial for improving the website’s loading speed and user experience.
Performance Averages
We’ve analysed a random sample of 20 URLs across your site:
Average speed Performance Score is 47%
URL | Performance Score |
48% | |
https://www.rrg-group.com/blog/rrg-to-bring-omoda-to-oldham/ | 52% |
53% | |
https://www.rrg-group.com/blog/nissan-juke-say-hello-to-yellow-again/ | 52% |
47% | |
51% | |
50% | |
44% | |
https://www.rrg-group.com/service-parts/spread-the-cost-of-your-servicing/ | 51% |
43% | |
45% | |
51% | |
49% | |
43% | |
44% | |
51% | |
52% | |
37% | |
34% | |
41% | |
Average | 47% |
SEO
Issues to fix
Analysing current on page SEO here’s a list of top issues which should be addressed.
Main Site
SEO SCORE 69/100
We’ve identified 5 high priority issues, 7medium and a few low priority warnings from just one test.
Addressing the HIGH issues, such as including relevant keywords in crucial HTML tags, creating a custom 404 error page, eliminating render-blocking resources, using modern image formats, reducing page loading times, and minimising HTML size, is essential for enhancing the visibility and user experience of a webpage.
These improvements are vital to ensure that webpages rank well in Search Engine Results Pages (SERPs), which directly influences organic traffic.
MEDIUM issues including the sitemap and robots.txt, reducing DOM size, rectifying JavaScript errors, using properly sized and quality images, and securing links with appropriate attributes, also contribute significantly to a website’s performance and security, further supporting the user experience and the site’s ability to attract and retain visitors. Addressing both levels of issues will likely lead to better engagement, increased traffic, and higher conversion rates.
Opportunities
Improvements Overview:
- Page Titles: enhance SEO and user understanding.
- Canonicals: Ensuring that search engines index the correct page version.
- Content Quality: Increasing word count to improve both rankings.
- Noindex Directives: Review to make sure page aren’t inadvertently excluded from search engine indexing.
- Headings Structure: Needs work to improve both SEO and the user’s navigational experience.
- Image Optimisation: Significantly reduce page load times, benefiting user experience and SEO.
- Security Flags: Addressing can prevent security risks and potential loading problems in browsers.
- Internal Linking: Distribute PageRank, which will improve SEO performance.
Hosting
External Review
We analysed your environments to check for any common problems.
Security
List of security assessment results and recommendations following a external preliminary Vulnerability Scan.
Risk ratings:
Overall risk level: MEDIUM – Client-side Prototype Pollution detected
Shared Hosting Detected
List of domains hosted on the same server:
This table includes the domain names and their last resolved dates, extracted from the provided data. The full data contains 983 domains, but only a few are shown here for brevity.
| Domain Name | Last Resolved |
|---|---|
| 0260cars.co.uk | 2017-04-07 |
| 0to60cars.co.uk | 2023-09-03 |
| 3ev.uk | 2021-12-31 |
| a3audi.co.uk | 2024-03-04 |
| a6audi.co.uk | 2024-03-04 |
| aberdeenaudi.scot | 2017-04-09 |
| aberdeennissan.co.uk | 2021-05-15 |
| aberdeenvans.co.uk | 2021-06-05 |
| abridgeharlow.co.uk | 2021-07-31 |
| abridgeloughton.co.uk | 2021-08-28 |
In the context of web hosting, particularly for businesses, opting for dedicated hosting can be a significant decision. Dedicated hosting provides an exclusive server for a single client, which means that the client does not share the server’s resources with any other users. This exclusivity can lead to enhanced performance, security, and control reputation—factors that are crucial for businesses that rely on their online presence for operations and revenue.
