Executive Summary
The website's speed performance requires urgent enhancement, currently standing at a mere 40%. To align with industry standards, a 30-40% increase is crucial. Prioritising efficient image encoding, enabling text compression, and minimising server response times will be key strategies.
Our SEO on-page practices are presently at 66%, falling short of industry norms, necessitating a 10-20% uplift. By addressing critical issues such as loading speed, optimising image formats, and refining URL structures, we can significantly boost user experience and organic traffic.
Sustainability efforts are alarmingly low, with a green score of just 12%. A substantial improvement of 60-70% is vital to attain eco-friendly benchmarks. Transitioning to green hosting services and actively reducing CO2 emissions are imperative steps towards enhanced environmental sustainability.
Key Highlights
Speed Improvement needed
%
SEO on-page Improvement
%
Sustainability Improvement
%
Overall Digital Performance
- SEO On Page 86%
- Content Gap Closure 70%
- Speed 75%
- Hosting 85%
- Security 65%
- Accessibility 73%
- Sustainability 50%
- Privacy 55%
Site Overall
%
Average Site Performance
Overall Digital Performance
- SEO On Page 66%
- Content Gap Closure 30%
- Speed 36%
- Hosting 50%
- Security 80%
- Accessibility 86%
- Sustainability 12%
- Privacy 50%
Site Overall
51%
Average Site Performance
OVERVIEW OF peoplactive.com
- PeoplActive offers elite cybersecurity consulting services in London, providing businesses with 24/7 protection using advanced tools and a global reach.
- The website provides cybersecurity courses, focusing on understanding the importance of cybersecurity, identifying common threats, and learning about vulnerabilities, particularly in healthcare settings.
- PeoplActive emphasises the importance of penetration testing to discover organisational loopholes and detect cyber threats before they occur.
- The news section offers whitepapers on key cybersecurity topics and strategies to strengthen organisational defence against threats.
- The blog provides cutting-edge insights and tactical advice on various cybersecurity topics, including cloud computing, to keep businesses ahead.
- A free cybersecurity certificate course is available for healthcare professionals to learn about cybersecurity fundamentals and protect patient data.
COMPETITORS
Content Gap
We are utilising data from SEO like Ahrefs to conduct a comprehensive analysis of top competing domains and the content gap between your domain and its top competitors.
Top Competitors
The list is based on your website’s keywords and domains sharing similar keywords. Strategic business competitors list might be different, however this list represents sites your content is currently competing against. If you don’t recognise some or any of the names, it is likely you are ranking for keywords unrelated to your actual business competitors are. Consider exploring this further to make sure you are not losing out on relevant traffic due to a content gap.
```- cybersecop.com - Shared Keywords: 11, Traffic Estimate: 78
- bridewell.com - Shared Keywords: 10, Traffic Estimate: 6572
- cm-alliance.com - Shared Keywords: 10, Traffic Estimate: 1603
- dataguard.com - Shared Keywords: 10, Traffic Estimate: 21735
- guidepointsecurity.com - Shared Keywords: 9, Traffic Estimate: 1219
Actions to maximise organic traffic
Here are the three most important detailed actions to increase organic traffic:
- Focus on High Domain Rating (DR) and Traffic Value: Emulating competitors like kroll.com and protiviti.com, which have high DR and significant traffic value, is crucial. Increasing DR can improve search engine rankings and credibility, thereby attracting more organic traffic.
- Expand Keyword Portfolio: Competitors such as dataguard.com and fticonsulting.com have extensive keyword portfolios. By increasing the number of targeted keywords, you can capture a larger share of organic search traffic and improve visibility in search results.
- Optimise Page Count and Content Quality: Websites like bt.com and fortinet.com have a large number of pages, contributing to their high traffic. Expanding the number of quality pages can enhance site authority and attract more targeted visitors.
Speed
Quick Wins
Performance Averages
We’ve analysed a random sample of URLs across your site:
- Average Speed Score: 40.5%
| URL | Performance Score | Accessibility Score | Best Practices Score | SEO Score |
|---|---|---|---|---|
| https://peoplactive.com/blog/cloud-or-chaos-navigating-the-risks-and-rewards-in-healthcare-cybersecurity/ | 44 | 89 | 75 | 92 |
| https://peoplactive.com/blog/healthcare-cybersecurity/ | 42 | 86 | 71 | 92 |
| https://peoplactive.com/blog/things-hospitals-need-to-do-to-reduce-healthcare-cyberattacks/ | 37 | 89 | 71 | 92 |
| https://peoplactive.com/blog/is-artificial-intelligence-ai-the-future-of-cyber-security/ | 43 | 86 | 75 | 92 |
| https://peoplactive.com/case_study/build-cyber-resilience/ | 49 | 84 | 75 | 85 |
| https://peoplactive.com/blog/addressing-cybersecurity-challenges-in-the-healthcare-sector/ | 49 | 86 | 75 | 92 |
| https://peoplactive.com/blog/the-crucial-role-of-cloud-security-in-education/ | 41 | 89 | 75 | 92 |
| https://peoplactive.com/governance-risk-compliances/ | 42 | 89 | 68 | 92 |
| https://peoplactive.com/blog/dos-vs-ddos-attacks/ | 42 | 86 | 75 | 92 |
| https://peoplactive.com/blog/common-cyber-security-myths-debunked/ | 100 | 59 | 82 | 73 |
| https://peoplactive.com/blog/kubernetes-security-best-practices/ | 100 | 59 | 82 | 73 |
| https://peoplactive.com/blog/why-is-cybersecurity-crucial-to-the-fintech-sector/ | 34 | 89 | 75 | 92 |
| https://peoplactive.com/blog/cybersecurity-risk-mitigation-strategies/ | 46 | 86 | 71 | 92 |
| https://peoplactive.com/blog/top-cybersecurity-compliance-regulations-every-company-should-know/ | 36 | 89 | 75 | 92 |
| https://peoplactive.com/blog/mena-cybersecurity-challenges/ | 38 | 86 | 71 | 92 |
| https://peoplactive.com/blog/what-is-cloud-security-why-is-cloud-security-mission-critical/ | 50 | 89 | 75 | 92 |
| https://peoplactive.com/blog/unveiling-the-5-essential-pillars-of-cloud-security/ | 34 | 86 | 75 | 92 |
| https://peoplactive.com/blog/why-cybersecurity-is-the-new-pill-for-indian-healthcare-industry/ | 37 | 86 | 71 | 92 |
| https://peoplactive.com/newsletter/2024/aug/ | 83 | 74 | 96 | 92 |
| https://peoplactive.com/case_study/peoplactives-expertise/ | 34 | 84 | 71 | 77 |
| Average | 49.1 | 83.6 | 75.2 | 89 |
Top Considerations for Website Speed
Test Results: https://developers.google.com/speed/pagespeed/insights/
We tested your site through Google PageSpeed Insights and evaluated the performance of a web page on both mobile and desktop devices. Here are the biggest gains and suggestions on how to improve page load times. Based on the performance analysis data, here are the most important actions to be taken to gain the most speed for the website:
- Remove duplicate JavaScript modules: Identify and eliminate large, duplicate JavaScript modules from your bundles to reduce unnecessary bytes consumed by network activity. This will lead to more efficient loading and execution of scripts, improving speed.
- Enable text compression: Ensure that text-based resources are served with compression techniques like gzip, deflate, or brotli. This minimises total network bytes, leading to faster load times for text-heavy resources.
- Reduce server response time: Aim to keep the server response time for the main document as short as possible because all other requests depend on it. This will improve the Time to First Byte (TTFB) and overall page speed.
- Efficiently encode images: Optimise images to load faster and consume less data. This can significantly reduce the time taken for images to appear on the page, enhancing the perceived load time and user experience.
- Eliminate render-blocking resources: Identify resources that block the first paint of your page and consider delivering critical JavaScript/CSS inline while deferring all non-critical scripts/styles. This will help ensure the page becomes visible to users faster, improving initial load speed.
SEO
Issues to fix
Analysing current on page SEO here’s a list of top issues which should be addressed.
Main Site
- SEO Score: 66/100 (below the average score of 75% for the top 100 sites)
The website peoplactive.com has an SEO on Page Score of 66 out of 100, which is below the average of 75% for the top 100 sites. There are a total of 8 HIGH issues and 6 MEDIUM issues identified. Addressing these issues is crucial for building organic traffic as they directly impact user experience and page performance, both of which are significant factors in search engine rankings. High-priority areas include improving the loading speed by reducing the Largest Contentful Paint duration and minifying JavaScript files. Additionally, converting images to modern formats and ensuring proper URL structuring with hyphens can enhance site accessibility and loading times. Implementing these changes can lead to increased traffic, better user engagement, and potentially higher conversion rates, all of which are essential for improving visibility in search engine results. These improvements are essential as they not only enhance user experience but also align with search engine algorithms that prioritise fast, user-friendly websites, thereby boosting your organic traffic.
Opportunities
- Content: Low Content Pages: Enhancing pages with low word counts can improve search engine understanding of the page's purpose, which is crucial for ranking and visibility.
- Images: Over 100 KB: Optimising large images is important for improving page speed, which enhances user experience and can positively impact SEO rankings.
- H1: Missing: Ensuring each page has an h1 tag is vital for conveying the main topic of the page to search engines, aiding in better indexing and ranking.
- Page Titles: Over 60 Characters: Shortening long page titles can prevent truncation in search results, ensuring users and search engines fully understand the page's content.
- Page Titles: Missing: Adding page titles is critical for SEO, as they are key ranking factors and help users identify the page's content in search results.
- Plus 10 more...
Hosting
External Review
We analysed your environments to check for any common problems.
Security
- Overall risk level: Medium
List of security assessment results and recommendations following an external preliminary Vulnerability Scan. Risk ratings:
| High: | 0 |
| Medium: | 1 |
| Low: | 4 |
| Info: | 51 |
| Vulnerability | Risk Level | Risk Description | Recommendation |
|---|---|---|---|
| Vulnerabilities found for server-side software | Medium | The risk is that an attacker could search for an appropriate exploit (or create one himself) for any of these vulnerabilities and use it to attack the system. Since the vulnerabilities were discovered using only version-based testing, the risk level for this finding will not exceed 'high' severity. | In order to eliminate the risk of these vulnerabilities, we recommend you check the installed software version and upgrade to the latest version. |
| Unsafe security header: Content-Security-Policy | Low | For example, if the unsafe-inline directive is present in the CSP header, the execution of inline scripts and event handlers is allowed. This can be exploited by an attacker to execute arbitrary JavaScript code in the context of the vulnerable application. | Remove the unsafe values from the directives, adopt nonces or hashes for safer inclusion of inline scripts if they are needed, and explicitly define the sources from which scripts, styles, images or other resources can be loaded. |
| Missing security header: Referrer-Policy | Low | The risk is that if a user visits a web page (e.g. "http://example.com/pricing/") and clicks on a link from that page going to e.g. "https://www.google.com", the browser will send to Google the full originating URL in the Referer header, assuming the Referrer-Policy header is not set. The originating URL could be considered sensitive information and it could be used for user tracking. | The Referrer-Policy header should be configured on the server side to avoid user tracking and inadvertent information leakage. The value no-referrer of this header instructs the browser to omit the Referer header entirely. |
| Missing security header: Strict-Transport-Security | Low | The risk is that lack of this header permits an attacker to force a victim user to initiate a clear-text HTTP connection to the server, thus opening the possibility to eavesdrop on the network traffic and extract sensitive information (e.g. session cookies). | The Strict-Transport-Security HTTP header should be sent with each HTTPS response. The syntax is as follows: Strict-Transport-Security: max-age=<seconds>[; includeSubDomains] The parameter max-age gives the time frame for requirement of HTTPS in seconds and should be chosen quite high, e.g. several months. A value below 7776000 is considered as too low by this scanner check. The flag includeSubDomains defines that the policy applies also for sub domains of the sender of the response. |
| Server software and technology found | Low | The risk is that an attacker could use this information to mount specific attacks against the identified software type and version. | We recommend you to eliminate the information which permits the identification of software platform, technology, server and operating system: HTTP server headers, HTML meta information, etc. |
Note: These results are preliminary and may contain false positives.
Shared Hosting
- Status: Detected (Sucuri)
This table includes the domain names and their last resolved dates, extracted from the provided data. The full data but only a few are shown here for brevity.
| Domain | Last Resolved Date |
|---|---|
| 1-degreeshift.ca | 2025-05-12 |
| 1001pneus.lu | 2024-05-21 |
| 1a-autoglanz.de | 2025-05-08 |
| 2020teknology.com | 2025-05-08 |
| 2guysinrealestate.com | 2025-05-08 |
| 2pages.co.uk | 2025-05-09 |
| 309autotags.com | 2025-05-08 |
| 3dxitinc.com | 2025-05-08 |
| 3gchemicalsolutions.com | 2025-05-08 |
| 40acresinvestment.com | 2025-05-08 |
Total domains: 1594
In the context of web hosting, particularly for businesses, opting for dedicated hosting can be a significant decision. Dedicated hosting provides an exclusive server for a single client, which means that the client does not share the server’s resources with any other users. This exclusivity can lead to enhanced performance, security, and control reputation—factors that are crucial for businesses that rely on their online presence for operations and revenue.
Full Site Review
- Overall Score: 9% have issues, better than average
We reviewed the site for accessibility and usability issues. Checked for broken links, spelling errors, browser compatibility, SEO, web standards, and WCAG compliance. Some signals indicate problems for older users, people with disabilities or accessibility needs. Automated testing cannot detect all issues, so should be used alongside human testing.
Accessibility, Usability and MISC
| Category | Pages | Benchmark |
|---|---|---|
| Overall Quality | 322 pages with quality issues | 13% have issues, worse than average |
| Errors | 220 pages with broken links or other errors | 9% have issues, better than average |
| Accessibility | 228 pages with accessibility problems | 10% have issues, better than average |
| Compatibility | 87 pages with browser specific issues | 4% have issues, better than average |
| Search | 62 pages with search engine issues | 3% have issues, better than average |
| Standards | 234 pages have W3C standards issues | 10% have issues, better than average |
| Usability | 318 pages with usability issues | 13% have issues, worse than average |
| Averages | 2478 pages and files checked | 9% average |
Sustainability
- Overall: Dirtier then 78% of websites
| Metric | Details |
|---|---|
| Domain | peoplactive.com |
| Green Hosting Status | The website is not hosted green. |
| Provider | Unknown provider |
| Country | Unknown country |
| CO2 Emission (Grid) | 1.9049106194534 grams |
| CO2 Emission (Renewable) | 1.6514971705307 grams |
| Green Score | 0.12 |
| Rating | F |
The findings highlight the need for immediate action to enhance the website’s sustainability, potentially reducing its environmental impact significantly.
Book Sustainability Consultation
Privacy
- Cookie Status: Not Compliant
The website returned a 403 status code, indicating restricted access. Currently, there are no cookies detected across all categories. Despite this, the site has enabled tracking in Analytics, Marketing, and Uncategorized categories, posing potential compliance risks under data protection regulations due to tracking without explicit consent.
| Cookie Category | Count |
|---|---|
| Necessary | 0 |
| Preferences | 0 |
| Analytics | 0 |
| Marketing | 0 |
| Uncategorized | 0 |
| Total | 0 |