Medigold Health Report

Dive into this report for an arsenal of actionable insights. Inside: exclusive personalised improvements, speed optimisation hacks, SEO quick-wins, and compelling data-driven content strategy. Your digital leap forward, in a nutshell.

Medigold Health Report

OVERVIEW OF medigold-health.com

Based on search results we analysed your site and provided top line comments about your site content indexed in Google.

  1. Medigold Health is a prominent occupational health provider in the UK, offering a broad range of services aimed at supporting businesses with employee screening and wellbeing.
  2. The website features a careers section where prospective employees can browse current open positions, apply online, and connect with Medigold Health for job notifications.
  3. A section titled MedigoldCORE Clinician Resources provides essential resources for clinicians, including access to Medigold Core, training sessions, and consultations, aimed at enhancing clinician knowledge and skills.
  4. The website hosts Clinician Forums to update and inform clinicians on regular bases, fostering a community of informed professionals.
  5. Specialised services such as Neurodiversity Support Services and CPD accredited Alcohol and Drug Awareness training are available.
  6. The Medigold Health Blog offers insights and updates on occupational health, including topics on neurodiverse talent in the workplace and support for women’s wellbeing.

 

 

COMPETITORS

Content Gap

We are utilising data from SEO like Ahrefs to conduct a comprehensive analysis of top competing domains the content gap between your domain and its top competitors.

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Top Competitors

The list is based on your website’s keywords and domains sharing similar keyword. Strategic business competitors list might different, however this list represents sites your content is currently competing against.

medigold-health.com
healthier-workforce.co.uk
crystal-health.co.uk
drugtestingclinics.co.uk
healthassured.org
dbocchealth.com

 

If you don’t recognise some or any of the names, it is likely your are ranking unrelated keywords your actual business competitors are, and should consider exploring this further to make sure you are not loosing out on relevant traffic due to a content gap.

 

 

 

 

 

Actions to maximise organic traffic

Here are the most important detailed actions to increase organic traffic:

  • GOOGLE’S ‘FEATURED SNIPPETS – to greatly increase visibility and click-through rates.
  • Extensive ‘PEOPLE ALSO ASK / FAQ’ to drive additional traffic and organic ranking.
  • ‘KNOWLEDGE PANELS’, ‘THUMBNAILS’, AND ‘SITELINKS’ encouraging deeper engagement with the site content.

 

 

Speed

Quick Wins


 

Top Considerations for Website Speed

Test Results: https://developers.google.com/speed/pagespeed/insights/?url=https://medigold-health.com

Medigold Health Report

We tested your site through Google PageSpeed Insights and evaluated the performance of a web page on both mobile and desktop devices, here are the biggest gains and suggestions on how to improve page load times.

 

 

Based on the performance analysis data, here are the most important actions to be taken to gain the most speed for the website:

  • Execution Time (5.7s): diagnostics indicate significant improvement is needed.
  • Main-thread Work (8.2s): main thread is heavily taxed, which can lead to a sluggish user experience.
  • Third-party Code: Third-party code blocked the main thread for 2,020ms.

Additionally, addressing the diagnostics like avoiding enormous network payloads, reducing the impact of third-party code, and minimizing main-thread work can further enhance the website’s performance. These actions focus on optimising content delivery and resource utilization, crucial for improving the website’s loading speed and user experience.

 

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Performance Averages

We’ve analysed a random sample of 20 URLs across your site:

Average speed Performance Score is 35%.

URL

Performance Score

https://www.medigold-health.com/

29%

https://www.medigold-health.com/vaccinations-and-immunisations/

31%

https://www.medigold-health.com/eap-employee-assistance-programme-uk/

33%

https://www.medigold-health.com/medigold-protect/

38%

https://www.medigold-health.com/management-referrals/

26%

https://www.medigold-health.com/medicals/

31%

https://www.medigold-health.com/cookie-policy/

44%

https://www.medigold-health.com/absentia/

33%

https://www.medigold-health.com/occupational-health-check-clinic-uk/

33%

https://www.medigold-health.com/privacy-notice-for-medigold-health/

45%

https://www.medigold-health.com/personal-protective-equipment/

27%

https://www.medigold-health.com/drug-and-alcohol-testing/workplace-drug-and-alcohol-testing-procedure-uk/

30%

https://www.medigold-health.com/health-surveillance/

27%

https://www.medigold-health.com/alcohol-drug-screening/

53%

https://www.medigold-health.com/seasonal-affective-disorder-how-to-manage-the-winter-blues/

38%

https://www.medigold-health.com/contact/

34%

https://www.medigold-health.com/workplace-wellbeing/

34%

https://www.medigold-health.com/blog/

37%

https://www.medigold-health.com/placement-health-screening/

28%

https://www.medigold-health.com/alcohol-and-drug-testing/

50%

Average

35%

 

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SEO

Issues to fix

Analysing current on page SEO here’s a list of top issues which should be addressed.

Main Site

Medigold Health Report

We’ve identified 3 high priority issues, 4 medium and a few low priority warnings from just one test.

An analysis highlights several key issues impacting website performance, with a particular emphasis on those classified as HIGH and MEDIUM severity. Recommendation to avoid URL parameters and instead use hyphens for word separation in URLs, the necessity to eliminate render-blocking resources, and the advice to use images in modern formats to decrease file size and improve loading speed. Additionally, addressing JavaScript errors, serving properly sized images, and adding “rel=noopener” or “rel=noreferrer” to “target=_blank” links to avoid performance and security issues. These issues are crucial for building organic traffic for several reasons.

Opportunities

 

  • Content: Low Content Pages – Increasing word count can enhance user understanding and search engine indexing.
  • H1: Multiple – Streamlining to a single H1 tag can improve usability and SEO.
  • Page Titles: Duplicate – Unique titles aid user navigation and search engine differentiation.
  • Images: Over 100 KB – Optimising image size can boost page load times and user experience.
  • Canonicals: Missing – Specifying canonical URLs can prevent ranking unpredictability.
  • Page Titles: Below 30 Characters – Lengthening titles may offer additional keyword or USP opportunities.
  • Response Codes: Internal Client Error (4xx) – Correcting client errors ensures all links lead to valid pages, enhancing navigability and SEO.
  • +14 more…

 

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Hosting

External Review

We analysed your environments to check for any common problems.

Security

List of security assessment results and recommendations following a external preliminary Vulnerability Scan.

Risk ratings:

High:0
Medium:0
Low:3
Info:5

Overall risk level: Low

 

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Shared NOT Hosting Detected

List of domains hosted on the same server:

This table includes the domain names and their last resolved dates, extracted from the provided data. The full data contains 1 domain.

 

Domain NameLast Resolved Date
medigold-health.com2024-03-26

The number of domains is 1.

 

In the context of web hosting, particularly for businesses, opting for dedicated hosting can be a significant decision. Dedicated hosting provides an exclusive server for a single client, which means that the client does not share the server’s resources with any other users. This exclusivity can lead to enhanced performance, security, and control reputation—factors that are crucial for businesses that rely on their online presence for operations and revenue.

 


 

Other

Full Site Review

We reviewed the site for accessibility and usability issues. Checked for broken links, spelling errors, browser compatibility, SEO, web standards, and WCAG compliance. Some signals indicate problems for older users, people with disabilities or accessibility needs. Automated testing cannot detect all issues, so should be used alongside human testing.

Accessibility, Usability and MISC

CategoryPagesBenchmark
Overall Quality216 pages with quality issues21% have issues, worse than average
Errors132 pages with broken links or other errors13% have issues, better than average
Accessibility144 pages with accessibility problems14% have issues, better than average
Compatibility69 pages with browser specific issues7% have issues, better than average
Search3 pages with search engine issues1% have issues, better than average
Standards207 pages have W3C standards issues20% have issues, worse than average
Usability207 pages with usability issues20% have issues, worse than average
Totals1075 pages and files checked 

 

 

Sustainability

We tested the site via tools like thegreenwebfoundation.org and websitecarbon.com to verify if the website runs on green energy.

  • NO EVIDENCE FOUND FOR medigold-health.com and it’s host vultr.com.

    Unfortunately, we can’t find any evidence that this website runs on green energy

 

Website carbon results for: medigold-health.com

Medigold Health Report