Insite Group Report

Dive into this report for an arsenal of actionable insights. Inside: exclusive personalised improvements, speed optimisation hacks, SEO quick-wins, and compelling data-driven content strategy. Your digital leap forward, in a nutshell.

OVERVIEW OF insite-group.co.uk

Based on search results we analysed your site and provided top line comments about your site content indexed in Google.

  1. The Insite Group is a comprehensive construction services provider based in Scotland, known for its capability to deliver diverse projects on time and within budget across multiple divisions.
  2. Specialising in cladding and roofing, Insite Cladding & Roofing offers extensive installation and maintenance services for commercial, industrial, and other sectors, ensuring durability and performance.
  3. In facilities management, the group excels at providing outstanding claims management and building repairs, catering to the insurance market with a wealth of expertise for both insurance companies and policyholders.
  4. Their Covid-19 deep cleaning and decontamination services feature pioneering biosecurity systems that maintain clean air and surface protection against Covid-19, reflecting their commitment to health and safety.
  5. The quarterly updates section on their website offers insights into the group’s activities, showcasing their transparency and dedication to keeping clients and stakeholders informed about ongoing projects and achievements.

COMPETITORS

Content Gap

We are utilising data from SEO like Ahrefs to conduct a comprehensive analysis of top competing domains the content gap between your domain and its top 10 competitors.

Top Competitors

The list is based on your website’s keywords and domains sharing similar keyword. Strategic business competitors list might different, however this list represents sites your content is currently competing against. If you don’t recognise any of the names, it is likely your are not ranking for the competitor keywords and should consider exploring this further to make sure you are not loosing out on relevant traffic due to a content gap.

Based on the common keywords here are the top 5 competitor domains to cla.co.uk:

cityfm.com
glassdoor.com
insite.co.uk
insitenorthsea.org
comparesoft.com

If you don’t recognise some or any of the names, it is likely your are ranking unrelated keywords your actual business competitors are, and should consider exploring this further to make sure you are not loosing out on relevant traffic due to a content gap.

Actions to maximise organic traffic

Here are the three most important detailed actions to increase organic traffic:

  • GOOGLE’S ‘FEATURED SNIPPETS – to greatly increase visibility and click-through rates.
  • Extensive ‘PEOPLE ALSO ASK / FAQ’ to drive additional traffic and organic ranking.
  • ‘KNOWLEDGE PANELS’, ‘THUMBNAILS’, AND ‘SITELINKS’ encouraging deeper engagement with the site content.

SPEED

Quick Wins

We tested your site through Google PageSpeed Insights and evaluated
the performance of a web page on both mobile and desktop devices, here
are the biggest gains and suggestions on how to improve page load times.

Top Considerations for Website Speed

Implementing the suggested improvements could significantly decrease load times, potentially enhancing user experience (UX) and increasing conversion rates. Users are less likely to abandon a site that loads swiftly, and a page that reacts promptly to interactions encourages engagement.
Additionally, addressing the all of the other diagnostics issues we found can further enhance the website’s performance. These actions focus on optimising content delivery and resource utilisation, crucial for improving the website’s loading speed and user experience.
  1. BLOCKING RESOURCES
    Addressing this could save up to 1.68 seconds and make the content visible faster, which is vital for retaining users’ attention and reducing bounce rates.
  2. REDUCE EXECUTION TIME
    With a whopping 3.5 seconds to cut down, this is crucial as users expect a fast and interactive website; delays can lead to frustration and reduce the likelihood of conversions.
  3. MAIN-THREAD WORK
    This task can shave off 6.2 seconds. Responsive (fast) site is more likely to keep users engaged and convert them into customers.

 

 

SEO

Issues to fix

Analysing current on page SEO here’s a list of top issues which should be addressed.

Opportunities Identified

Several high-priority recommendations have been identified to enhance the website’s organic traffic. Addressing these will have significant positive impact on search engine rankings. Some of these are key factor in search engine algorithms, other are important for retaining visitors and ranking well. Overall keeping these essential components of SEO will result in much higher rankings and corresponding organic traffic increase.

  • Pagination: for seamless user navigation.
  • Response Codes: Resolve to maintain site integrity and user experience.
  • Directives: ensure valuable content is not being excluded from search engine indexing.
  • Security: enhance site security and user trust.
  • H1 Tags: strengthen on-page SEO signals.
  • Page Titles:  improve visibility and relevance in search results.
  • Content: aid search engine understanding.
  • Images:  improve overall website speed.
  • Canonicals: prevent ranking issues.

Main Site / SEO Score

We’ve identified:

  • 10 high priority issues
  • 4 medium
  • a few low priority warnings

83/100

External Review

We analysed your environments to check for any common problems.
  • High risk ratings
    0
  • Medium risk ratings
    2
  • Low risk ratings
    4
  • Info
    53
  • Overall risk level Medium

Security

List of security assessment results and recommendations following a external preliminary Vulnerability Scan.

Shared Hosting Detected

List of domains hosted on the same infrustructure / server:

This table show a sample of the domain names and their last resolved dates, identified for your web server. The full data contains 3,503,160 domains, but only a few are shown here for brevity.

In the context of web hosting, particularly for businesses, opting for dedicated hosting can be a significant decision. Dedicated hosting provides an exclusive server for a single client, which means that the client does not share the server’s resources with any other users. This exclusivity can lead to enhanced performance, security, and better reputation—factors that are crucial for businesses that rely on their online presence for operations and revenue.
Domain NameLast Resolved
02productionparis.com2024-03-29
1000northtraining.com2024-03-29
1000rin.jp2024-04-04
100daysofpasta.com2024-03-29
100menofdenton.com2024-03-29
100mileperfume.org2024-04-09
100vazamento.com.br2024-04-07
104photo.com2024-03-29
1099rocks.com2024-03-29
10billioninnovators.com2023-03-07