Charles Taylor Report

Dive into this report for an arsenal of actionable insights. Inside: exclusive peronalised imporovments, speed optimisation hacks, SEO quick-wins, and compelling data-driven content strategy. Your digital leap forward, in a nutshell.

Charles Taylor Report


Website Summary

Based on search results our AI analysed your site and provided top line comments about the site content indexed in Google.

Overview of

The company, with a history dating back to 1884, has evolved into a global provider of insurance services, claims solutions, and technology innovations for the insurance market. Their offerings include claims solutions, InsureTech, and insurance management services, catering to a diverse range of needs in the insurance industry.

Key features of Charles Taylor’s services include:

  1. Claims Solutions: They specialise in adjusting, third-party administration, assistance, and technical services. These services aim to mitigate risks for their clients, enhance understanding of loss causes and impacts, and improve overall claims outcomes.

  2. InsureTech: This division offers a suite of SaaS technology solutions for insurers, brokers, MGAs, and insurance-related businesses. The focus is on driving client performance and enhancing the end customer experience through digital solutions.

  3. Insurance Management: Charles Taylor provides comprehensive management of insurance programmes and processes, fostering long-term partnerships.

  4. Global Presence: The company has a significant global footprint, with experts based in over 120 countries across all continents. This widespread presence enables them to support global clients effectively.

  5. Customised Client Solutions: They emphasise tailoring their services to meet the specific needs of their clients, leveraging their technical expertise and powerful technology.

  6. Diverse Industries: Their services cater to a wide range of industries including marine, engineering, energy, manufacturing, coal, and construction.

  7. Technical Expertise: The company boasts a diverse pool of experts, including loss adjusters and forensic accountants, contributing to their comprehensive service offerings.

  8. Recent Developments: Charles Taylor has been actively expanding its services and capabilities through acquisitions and technological advancements, as well as focusing on employee wellbeing and diversity & inclusion.

Charles Taylor prides itself on its ability to address the challenges of the global insurance market through specialised expertise, technology integration, and a focus on customer experience. Their approach is based on building long-term, trusted partnerships with clients. Their operations and strategies are consistently evolving to meet the demands of the dynamic insurance landscape.



Content Gap

We are utilising data from SEO like Ahrefs to conduct a comprehensive analysis of top competing domains the content gap between your domain and its top 10 competitors.

Top 5 Detailed Actions to Maximise Organic Traffic

Here are the five most important detailed actions to increase organic traffic:

  1. Analyse the page load speed and performance optimisations of our domain compared to the competitors, especially focusing on those with a higher Domain Rating (DR) and current traffic, such as and
  2. Review and enhance the quality and relevance of our content to improve the keyword rankings, targeting keywords where our competitors, like and, have a strong overlap and better performance.
  3. Optimise the website’s structure and navigation, reducing the number of pages if necessary to streamline the user experience and improve the crawl efficiency, similar to the page reduction seen with
  4. Improve our backlink profile by targeting high-quality and relevant backlinks to increase our Domain Rating (DR), drawing inspiration from domains such as which have a substantial DR and positive traffic change.
  5. Investigate and implement conversion rate optimisation (CRO) strategies used by competitors like who have shown a significant increase in traffic value, to maximise the value of our current traffic.

Top 10 Competitors

DomainRankCompetitor’s KeywordsCommon KeywordsShareCurrent Traffic



Top 5 Quick Wins

We run your site through Google PageSpeed Insights and evaluated the performance of a web page on both mobile and desktop devices, here are the biggest gains and suggestions on how to improve page load times.



Based on the performance analysis data, here are the five most important actions to be taken to gain the most speed for the website:

  1. Eliminate Render-Blocking Resources: Delaying the rendering of the page, render-blocking resources like CSS and JavaScript can significantly affect the load time. Potential savings of 2,080 ms could be achieved by deferring the loading of such resources or inlining critical resources to reduce round-trip requests.

  2. Reduce JavaScript Execution Time: Currently at 3.3 s, optimising and reducing JavaScript execution time can lead to better performance. This could involve breaking up long-running tasks, optimising algorithms, and removing or deferring non-critical scripts.

  3. MinimiSe Main-Thread Work: With 5.4 s of work currently on the main thread, breaking up tasks and optimising the code can reduce the time it takes to execute tasks on the main thread, thereby reducing the time to become interactive.

  4. Serve Images in Next-Gen Formats: By serving images in formats like JPEG 2000, JPEG XR, or WebP instead of traditional formats, the site could potentially save 1,630 KiB. These formats often provide better compression and quality characteristics compared to their older counterparts.

  5. Reduce Initial Server Response Time: The root document currently takes 610 ms to respond, which can be improved by optimising the server configuration, using a Content Delivery Network (CDN), and caching strategies.

By implementing these actions, Charles Taylor can significantly improve their website’s loading times, providing a better user experience, particularly on mobile devices where speed is a critical factor.

URLPerformance Score

























Issues to fix

Analysing current on page SEO here’s a list of top issues which should be addressed

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SEO Opportunities

Issue NameIssue TypeIssue PriorityURLs % of TotalDescriptionHow To Fix
Canonicals: MissingWarningMedium100Pages that have no canonical URL present either as a link element, or via HTTP header.Specify a canonical URL for every page to avoid any potential ranking unpredictability.
Page Titles: DuplicateOpportunityMedium60.61Pages which have duplicate page titles.Update duplicate page titles as necessary, so each page contains a unique and descriptive title.
H1: MissingIssueMedium47.64Pages which have a missing H1, the content is empty or has a whitespace.Ensure important pages have concise, descriptive and unique H1 headings.
Content: Low Content PagesOpportunityMedium24.76Pages with a word count below the default 200 words.Consider including additional descriptive content to better understand the page.
Page Titles: Below 30 CharactersOpportunityMedium25.71Pages which have page titles under the configured limit.Consider updating the page title to include additional target keywords or USPs.
Images: Over 100 KBOpportunityMedium11.93Large images over a size threshold.Ensure images are optimised with compression, properly scaled, and using the best image format.
H1: MultipleWarningMedium5.66Pages which have multiple H1s.Consider updating the HTML to include a single H1 on each page.
Page Titles: Over 60 CharactersOpportunityMedium5.42Pages which have page titles that exceed the configured limit.Write concise page titles to ensure important words are not truncated.
Page Titles: Over 561 PixelsOpportunityMedium5.19Pages which have page titles over Google’s estimated pixel length limit for titles.Write concise page titles to ensure important words are not truncated.
Page Titles: Below 200 PixelsOpportunityMedium8.96Pages which have page titles much shorter than Google’s estimated pixel length limit.Consider updating the page title to take advantage of the space left to include additional keywords.


External Review

We analysed your environments to check for any common problems.


List of security assessment results and recommendations following a external preliminary Vulnerability Scan.

Test DescriptionVulnerabilityRisk LevelRisk DescriptionRecommendation
Insecure cookie setting: missing Secure flagCWE-614MediumSince the Secure flag is not set on the cookie, the browser will send it over an unencrypted channel (plain HTTP) if such a request is made, leading to the risk of interception and unauthorised access.Ensure that the secure flag is set for cookies containing sensitive information.
Insecure cookie setting: missing HttpOnly flagCWE-1004MediumA cookie without the HttpOnly flag can be accessed by JavaScript, which increases the risk of session hijacking if an XSS attack occurs.Ensure that the HttpOnly flag is set for all cookies.
Vulnerabilities found for server-side softwareCWE-1026MediumThe existence of vulnerabilities in server-side software could lead to unauthorised access and denial of service attacks.Upgrade the affected software to the latest version to mitigate these vulnerabilities.
Missing security header: Referrer-PolicyCWE-693LowLack of a Referrer-Policy header could lead to inadvertent information leakage and user tracking.Configure the Referrer-Policy header on the server to avoid these risks, ideally using the no-referrer option.
Missing security header: Content-Security-PolicyCWE-693LowWithout a CSP header, the application is more vulnerable to XSS attacks.Set the Content-Security-Policy header with the appropriate directives for the application.
Missing security header: X-Content-Type-OptionsCWE-693LowLack of X-Content-Type-Options header may permit MIME type sniffing, leading to XSS or phishing attacks.Implement the X-Content-Type-Options header with the value nosniff.
Missing security header: Strict-Transport-SecurityCWE-693LowNot having a Strict-Transport-Security header could allow an attacker to downgrade connections to HTTP, which is unsafe.Ensure that the Strict-Transport-Security header is sent with each HTTPS response and has a sufficiently long max-age.


Please note that the results are preliminary and may contain false positives.


Shared Hosting Detected

List of domains hosted on the same server:

This table includes the domain names and their last resolved dates, extracted from the provided data. The full data contains 14 domains, but only a few are shown here for brevity.

Domain NameLast Resolved

In the context of web hosting, particularly for businesses, opting for dedicated hosting can be a significant decision. Dedicated hosting provides an exclusive server for a single client, which means that the client does not share the server’s resources with any other users. This exclusivity can lead to enhanced performance, security, and control—factors that are crucial for businesses that rely on their online presence for operations and revenue.

The importance of dedicated hosting for business reasons includes:

  1. Performance: With dedicated hosting, businesses can expect improved website loading times due to the availability of dedicated resources. This can be particularly important for sites that experience high traffic volumes or require significant processing power.
  2. Security: Dedicated servers can offer stronger security measures since the business has complete control over the server’s security protocols. This can be critical for companies that handle sensitive data.
  3. Customisation: Businesses have the flexibility to customise the server environment to their specific needs, including the operating system, software, and configurations.
  4. Reliability: Since the server is not shared, there are fewer chances of downtime caused by other websites’ traffic spikes or technical issues.

On the other hand, shared hosting, where multiple clients share the resources of a single server, can pose several risks:

  1. Resource Limitation: Websites on shared hosting may experience slower performance due to the shared resources among numerous clients.
  2. Security Concerns: If one website on a shared server is compromised, there is a potential risk for other sites on the same server to be affected.
  3. Limited Control: Clients have limited ability to install custom software or make server configuration changes, which can be restrictive for businesses with specific needs.
  4. IP Blacklisting: If one of the websites on a shared server engages in malicious or spammy behavior, it could lead to the server’s IP being blacklisted, affecting all websites hosted on that server.

Search engines and web services may consider the type of hosting as a factor when assessing a website’s credibility and reliability. While dedicated hosting is generally not directly referenced as a ranking factor by major search engines like Google, the indirect benefits such as faster loading times, better uptime, and enhanced security can contribute positively to SEO rankings.