Executive Summary
Our website's sustainability score stands at 32%, significantly below the industry average, highlighting an imperative need for a 48% enhancement. By adopting more green practices and reducing carbon emissions, we can align better with sustainability goals and enhance public perception.
Our privacy practices score 40%, indicating a 30-40% improvement is essential to comply with data protection regulations. Emphasising transparency in cookie usage and categorisation will strengthen user trust and ensure regulatory compliance, thus mitigating potential legal risks.
With a hosting performance score of 50%, a 20-30% enhancement is recommended. By upgrading our hosting solutions, we can boost website speed and reliability, resulting in a superior user experience and stronger competitive positioning within the industry.
Key Highlights
Speed Improvement needed
%
Privacy Improvement Needed
%
Sustainability Improvement Needed
%
Overall Digital Performance
- SEO On Page 86%
- Content Gap Closure 70%
- Speed 75%
- Hosting 85%
- Security 65%
- Accessibility 73%
- Sustainability 50%
- Privacy 55%
Site Overall
%
Average Site Performance
Overall Digital Performance
- SEO On Page 76%
- Content Gap Closure 56%
- Speed 55%
- Hosting 50%
- Security 82%
- Accessibility 79%
- Sustainability 32%
- Privacy 40%
Site Overall
58%
Average Site Performance
OVERVIEW OF planet-it.net
- Leading IT Company: Planet IT is a prominent IT services provider offering comprehensive outsourced IT support, cybersecurity, and hardware/software solutions to organisations across the UK and Europe.
- Contact Information: Located at 85F Park Drive, Milton Park, Abingdon, OX14 4RY, they can be contacted via phone at 01235 433 900 or email at enquiries@planet-it.net.
- Career Opportunities: Planet IT is recognised as a world-class place to build a career, achieving a 3 Star accreditation, the highest standard available.
- Service Portfolio: The company offers a broad range of services including Managed IT Support, Security, Back-up & Disaster Recovery, Professional Services, Telephony & Connectivity, and Cloud solutions.
- Customer Satisfaction: Planet IT boasts a high customer satisfaction score of 88.6%, reflecting their commitment to excellent service.
- Industry Partnerships: They maintain partnerships with major tech companies like HP and ESET, providing cutting-edge technology and software solutions.
COMPETITORS
Content Gap
We are utilising data from SEO like Ahrefs to conduct a comprehensive analysis of top competing domains and the content gap between your domain and its top competitors.
Top Competitors
The list is based on your website’s keywords and domains sharing similar keywords. Strategic business competitors list might be different, however this list represents sites your content is currently competing against. If you don’t recognise some or any of the names, it is likely you are ranking for keywords unrelated to your actual business competitors are. Consider exploring this further to make sure you are not losing out on relevant traffic due to a content gap.
- airit.co.uk
Shared Keywords: IT Services, Cybersecurity, Email Security
Traffic Estimate: Medium to High - mimecast.com
Shared Keywords: IT Services, Cybersecurity, Email Security
Traffic Estimate: Medium to High - itgovernance.co.uk
Shared Keywords: IT Services, Cybersecurity, Email Security
Traffic Estimate: Medium to High - proofpoint.com
Shared Keywords: IT Services, Cybersecurity, Email Security
Traffic Estimate: Medium to High
Actions to maximise organic traffic
Here are the three most important detailed actions to increase organic traffic:
- Focus on Increasing Keyword Diversity: Competitors like itgovernance.co.uk and imperva.com have significant traffic with a diverse range of keywords. Expanding the number of targeted keywords can increase the volume of organic traffic by capturing more search queries.
- Enhance Domain Rating (DR): Many top-performing competitors such as ibm.com and microsoft.com have strong domain ratings, indicating authority and trust. Improving DR can lead to better search engine rankings and increased visibility.
- Optimise Existing Content: While some competitors are losing traffic, sophos.com shows an increase by potentially optimising existing content. Regular updates and optimisation can maintain or increase traffic value by ensuring content remains relevant and competitive.
Speed
Quick Wins
Performance Averages
We’ve analysed a random sample of URLs across your site:
- Average Speed Score: 55.4%
| URL | Performance Score | Accessibility Score | Best Practices Score | SEO Score |
|---|---|---|---|---|
| https://www.planet-it.net/fully-managed-it-support-for-large-businesses/ | 38 | 80 | 96 | 100 |
| https://www.planet-it.net/cdn-cgi/l/email-protection | 100 | 93 | 100 | 54 |
| https://www.planet-it.net/wp-content/themes/enfold-child/logmein.php | 100 | 62 | 86 | 82 |
| https://www.planet-it.net/managed-it-support/4th-line-it-support/ | 53 | 80 | 96 | 92 |
| https://www.planet-it.net/about/awards-accreditations/ | 59 | 79 | 96 | 100 |
| https://www.planet-it.net/telephony-and-connectivity/data-cabling/ | 54 | 79 | 96 | 100 |
| https://www.planet-it.net/careers/ | 55 | 79 | 93 | 100 |
| https://www.planet-it.net/educational-it-services/ | 55 | 79 | 96 | 100 |
| https://www.planet-it.net/managed-it-support/ | 36 | 79 | 96 | 100 |
| https://www.planet-it.net/about/ | 55 | 79 | 96 | 100 |
| https://www.planet-it.net/security-as-a-service/ | 41 | 79 | 96 | 92 |
| https://www.planet-it.net/hardware-software-and-cloud-products/cloud-infrastructure/ | 54 | 79 | 96 | 100 |
| https://www.planet-it.net/hardware-software-and-cloud-products/software/ | 53 | 79 | 96 | 100 |
| https://www.planet-it.net/our-leaders/ | 53 | 79 | 93 | 100 |
| https://www.planet-it.net/professional-services/project-delivery/ | 55 | 79 | 96 | 92 |
| https://www.planet-it.net/professional-services/it-strategy/ | 55 | 79 | 96 | 100 |
| https://www.planet-it.net/ | 47 | 79 | 96 | 100 |
| https://www.planet-it.net/about/planet-it-our-journey/ | 54 | 79 | 96 | 100 |
| https://www.planet-it.net/hardware-software-and-cloud-products/ | 51 | 79 | 96 | 100 |
| https://www.planet-it.net/about/testimonials/ | 39 | 79 | 96 | 100 |
| Average | 55.4 | 79 | 95.4 | 95.6 |
Top Considerations for Website Speed
Test Results: https://developers.google.com/speed/pagespeed/insights/
We tested your site through Google PageSpeed Insights and evaluated the performance of a web page on both mobile and desktop devices. Here are the biggest gains and suggestions on how to improve page load times. Based on the performance analysis data, here are the most important actions to be taken to gain the most speed for the website:
- Eliminate render-blocking resources: Resources blocking the first paint can significantly delay page load times. Consider delivering critical JS/CSS inline and deferring non-critical JS/styles to ensure faster loading. Learn how to eliminate render-blocking resources.
- Preconnect to required origins: Establish early connections to important third-party origins by adding
preconnectordns-prefetchresource hints. This can drastically reduce load times by speeding up resource retrieval. Learn how to preconnect to required origins. - Prioritise Largest Contentful Paint (LCP) image: Preloading the LCP image helps improve the LCP metric, leading to a faster perceived load time. This is crucial for enhancing user experience. Learn more about preloading LCP elements.
- Efficiently encode images: Optimised images reduce load times and data consumption, providing a smoother user experience. Consider using modern image formats like WebP for better compression. Learn how to efficiently encode images.
- Server response time: Keep the initial server response time short to ensure fast loading of dependent resources. This is vital for improving the Time to First Byte (TTFB) metric. Learn more about the Time to First Byte metric.
SEO
Issues to fix
Analysing current on page SEO here’s a list of top issues which should be addressed.
Main Site
- SEO Score: 76/100 (above the average score of 75% for the top 100 sites)
The SEO on Page Score for the website "planet-it.net" is 76 out of 100, which slightly surpasses the average score of 75% among the top 100 sites. There are a total of five HIGH issues and two MEDIUM issues identified. Addressing these issues is crucial for boosting organic traffic as they directly impact the website's performance and user experience. Resolving HIGH issues such as optimising URL structures, using modern image formats, eliminating render-blocking resources, and improving loading speeds can significantly enhance user engagement and retention. Likewise, addressing MEDIUM issues like reducing JavaScript execution time and ensuring security with appropriate link attributes can lead to smoother browsing experiences and improved search engine rankings. Improving these areas can ultimately increase traffic, conversions, and sales, as well-optimised, user-friendly sites tend to attract and retain more visitors. These improvements are essential as they not only enhance user experience but also align with search engine algorithms that prioritise fast, user-friendly websites, thereby boosting your organic traffic.
Opportunities
- Low Content Pages: Adding more descriptive content helps users and search engines understand the page's purpose better.
- Images Over 100 KB: Optimising large images improves page speed, which is crucial for user experience and SEO.
- Internal Client Error (4xx): Fixing or redirecting broken links prevents user frustration and ensures all pages are accessible.
- Page Titles Below 200 Pixels: Updating short titles can help target additional keywords and better communicate USPs.
- Non-Indexable Canonical: Ensuring canonical URLs are indexable avoids indexing issues and ranking unpredictability.
- Plus 14 more...
Hosting
External Review
We analysed your environments to check for any common problems.
Security
- Overall risk level: Low
List of security assessment results and recommendations following an external preliminary Vulnerability Scan. Risk ratings:
| High: | 0 |
| Medium: | 0 |
| Low: | 3 |
| Info: | 6 |
| Vulnerability | Risk Level | Risk Description | Recommendation |
|---|---|---|---|
| Interesting headers found | Low | The HTTP headers returned by the server often contain information about the specific software type and version that is running. This information could be used by an attacker to mount specific attacks against the server and the application. | It is recommended that a tester inspects this issue manually to find out if it can be escalated to higher-risk vulnerabilities. |
| Found xmlrpc file | Low | The xmlrpc.php file is a standard component of WordPress, however, it could be used to implement attacks against other websites such as brute-force amplification attacks. | Block access to the xmlrpc.php file using a protection mechanism such as the .htaccess file or a Web Application Firewall. |
Note: These results are preliminary and may contain false positives.
Shared Hosting
- Status: Detected (Cloudflare)
This table includes the domain names and their last resolved dates, extracted from the provided data. The full data but only a few are shown here for brevity.
| Domain | Last Resolved |
|---|---|
| 000519.xyz | 2025-06-03 |
| 05132.cn | 2025-05-28 |
| 0x101010.net | 2024-06-03 |
| 100kovrikov.ru | 2025-06-03 |
| 112hznieuws.nl | 2025-05-29 |
| 13882.net | 2023-03-22 |
| 141love.com | 2025-05-29 |
| 1549649.com | 2025-02-20 |
| 1656577.com | 2025-05-29 |
| 171117.xyz | 2024-11-24 |
Total domains: 806
In the context of web hosting, particularly for businesses, opting for dedicated hosting can be a significant decision. Dedicated hosting provides an exclusive server for a single client, which means that the client does not share the server’s resources with any other users. This exclusivity can lead to enhanced performance, security, and control reputation—factors that are crucial for businesses that rely on their online presence for operations and revenue.
Full Site Review
- Overall Score: 21.17% have issues, worse than average
We reviewed the site for accessibility and usability issues. Checked for broken links, spelling errors, browser compatibility, SEO, web standards, and WCAG compliance. Some signals indicate problems for older users, people with disabilities or accessibility needs. Automated testing cannot detect all issues, so should be used alongside human testing.
Accessibility, Usability and MISC
| Category | Pages | Benchmark |
|---|---|---|
| Overall Quality | 1626 pages with quality issues | 34% have issues, worse than average |
| Errors | 395 pages with broken links or other errors | 9% have issues, better than average |
| Accessibility | 498 pages with accessibility problems | 11% have issues, better than average |
| Compatibility | 1271 pages with browser specific issues | 26% have issues, worse than average |
| Search | 302 pages with search engine issues | 7% have issues, better than average |
| Standards | 1304 pages have W3C standards issues | 27% have issues, worse than average |
| Usability | 1612 pages with usability issues | 33% have issues, worse than average |
| Averages | 3125 pages and files checked | 21.17% have issues |
Sustainability
- Overall: Dirtier then 68% of websites
| Metric | Details |
|---|---|
| Domain | planet-it.net |
| Green Hosting Status | The website is hosted green. |
| Provider | Cloudflare |
| Country | Unknown country |
| CO2 Emission (Grid) | 0.92423247325318 grams |
| CO2 Emission (Renewable) | 0.80128027997877 grams |
| Green Score | 0.32 |
| Rating | E |
The findings highlight the need for immediate action to enhance the website’s sustainability, potentially reducing its environmental impact significantly.
Book Sustainability Consultation
Privacy
- Cookie Status: Not compliant
The website https://www.planet-it.net/ employs a total of 29 cookies, categorised into analytics, marketing, and uncategorized groups. There are 13 analytics cookies primarily from Google and Microsoft services, and 3 marketing cookies. The compliance of these cookies is questionable as none of the analytics or marketing cookies are marked as compliant. The presence of 13 uncategorised cookies also raises concerns about transparency, which could impact user trust and potentially violate data protection regulations. The website has a risk score of 2, indicating low risk but the lack of necessary cookies and preferences settings suggests potential non-compliance.
| Category | Count |
|---|---|
| Necessary | 0 |
| Preferences | 0 |
| Analytics | 13 |
| Marketing | 3 |
| Uncategorized | 13 |