Executive Summary
Our website's accessibility is a priority, with a current score of just 37%, which lags behind the industry average of 70-80%. To align with industry standards and improve user experience, a 43% enhancement is essential.
In terms of sustainability, our current efforts yield a score of 65%. To meet the industry benchmark, a 15% increase is warranted, focusing on green hosting solutions and reducing carbon emissions for a more environmentally responsible presence.
Although our SEO score stands at 79%, surpassing the average, there is scope for optimisation. By addressing high and medium priority issues, we can bolster organic traffic and enhance user experience with minimal tweaks to maintain our competitive edge.
Key Highlights
Accessibility Improvement Needed
%
Sustainability Improvement Needed
%
SEO Improvement Needed
%
Overall Digital Performance
- SEO On Page 86%
- Content Gap Closure 70%
- Speed 75%
- Hosting 85%
- Security 65%
- Accessibility 73%
- Sustainability 50%
- Privacy 55%
Site Overall
%
Average Site Performance
Overall Digital Performance
- SEO On Page 79%
- Content Gap Closure 75%
- Speed 80%
- Hosting 80%
- Security 85%
- Accessibility 37%
- Sustainability 65%
- Privacy 85%
Site Overall
73%
Average Site Performance
OVERVIEW OF andron.co.uk
- Comprehensive Services: Andron Facilities Management offers a wide range of services, including commercial cleaning, hygiene, security, and waste management. These services are tailored to fit both commercial and public sector needs.
- Sustainability Commitment: The company is dedicated to developing a sustainable business model, with a focus on continual improvement and reducing environmental impact.
- Career Opportunities: Andron is one of the UK's leading family-owned service providers, offering career opportunities in facilities management. Prospective employees can view current roles on their website.
- Sector-Specific Solutions: They provide specialised services for various sectors, including manufacturing, distribution, and public sector, ensuring high-quality delivery and bespoke solutions.
- Contact Information: The company offers multiple contact methods, including phone and online enquiry forms, for general enquiries and HR-related questions.
- Latest News: Andron keeps clients and the public informed with the latest news and updates about their services and industry developments.
COMPETITORS
Content Gap
We are utilising data from SEO like Ahrefs to conduct a comprehensive analysis of top competing domains and the content gap between your domain and its top competitors.
Top Competitors
The list is based on your website’s keywords and domains sharing similar keywords. Strategic business competitors list might be different, however this list represents sites your content is currently competing against. If you don’t recognise some or any of the names, it is likely you are ranking for keywords unrelated to your actual business competitors are. Consider exploring this further to make sure you are not losing out on relevant traffic due to a content gap.
- mitie.com - Shared Keywords: 120, Traffic Estimate: 237054
- ocs.com - Shared Keywords: 91, Traffic Estimate: 78495
- crystalservices.uk.com - Shared Keywords: 52, Traffic Estimate: 2542
- tcfm.co.uk - Shared Keywords: 47, Traffic Estimate: 3333
- emcoruk.com - Shared Keywords: 45, Traffic Estimate: 15323
Actions to maximise organic traffic
Here are the three most important detailed actions to increase organic traffic:
Important Actions to Increase Organic Traffic
- Enhance your keyword strategy by focusing on **high-volume** and **low-competition** keywords. Competitors like mitie.com and cbre.co.uk have a substantial number of keywords but low traffic share, suggesting the need to target the right keywords for better **organic reach**.
- Increase your domain rating (**DR**) to improve search engine credibility. Competitors with higher DRs, such as iwfm.org.uk and cdp.net, tend to have a stronger online presence and visibility, which contributes to better traffic.
- Optimise existing content by focusing on **conversion-driven** strategies. Competitors like myepaywindow.com show significant traffic increases, indicating the effectiveness of optimised content and targeted marketing.
- Expand your content coverage by increasing the number of pages, similar to mitie.com and cbre.co.uk, which have a large number of pages and substantial traffic. More pages can lead to better keyword targeting and user engagement.
- Focus on improving **user experience** and site performance to reduce traffic loss. Competitors such as swiftcleaning.co.uk and cleanology.com have seen traffic declines, which could be attributed to site performance issues. Ensuring fast loading times and mobile responsiveness can help improve traffic retention.
Speed
Quick Wins
Performance Averages
We’ve analysed a random sample of URLs across your site:
- Average Speed Score: 80.7%
| URL | Performance Score | Accessibility Score | Best Practices Score | SEO Score |
|---|---|---|---|---|
| https://www.andron.co.uk/news/10-key-steps-to-a-safe-return-to-the-workplace/ | 84 | 93 | 100 | 92 |
| https://www.andron.co.uk/news/new-cscb-contract-awarded-to-andron-facilities-management/ | 77 | 97 | 100 | 92 |
| https://www.andron.co.uk/news/cheryl-stewart-sales-director-delivers-food-packs-for-social-bite/ | 84 | 97 | 100 | 92 |
| https://www.andron.co.uk/news/the-fm-industry-and-the-importance-of-paying-the-real-living-wage/ | 76 | 94 | 100 | 92 |
| https://www.andron.co.uk/news/category/latest/ | 79 | 96 | 100 | 92 |
| https://www.andron.co.uk/news/case_studies_categories/commercial-offices/ | 78 | 100 | 100 | 92 |
| https://www.andron.co.uk/news/andron-wins-international-green-apple-award-2022/ | 84 | 96 | 100 | 92 |
| https://www.andron.co.uk/news/andron-fm-becomes-bicsc-accredited/ | 76 | 97 | 100 | 92 |
| https://www.andron.co.uk/news/andron-security-manager-wins-bsia-regional-security-manager-of-the-year-award/ | 74 | 94 | 100 | 92 |
| https://www.andron.co.uk/news/jobs/ | 79 | 97 | 100 | 85 |
| https://www.andron.co.uk/news/andron-forms-partnership-with-wood/ | 80 | 97 | 100 | 92 |
| https://www.andron.co.uk/news/andron-and-drive-forward-foundation-inclusive-futures-for-care-experienced-young-people/ | 74 | 96 | 96 | 92 |
| https://www.andron.co.uk/news/andron-launch-going-the-extra-mile-annual-awards-2022/ | 75 | 97 | 100 | 92 |
| https://www.andron.co.uk/news/family-values-paul-orru-talks-to-pfm-magazine-on-his-20-year-journey-with-andron/ | 93 | 94 | 100 | 85 |
| https://www.andron.co.uk/news/andron-win-heartfelt-service-award-at-virgin-money-supplier-awards/ | 77 | 97 | 100 | 92 |
| https://www.andron.co.uk/news/andron-signs-3-year-contract-with-global-real-estate-company/ | N/A | N/A | N/A | N/A |
| https://www.andron.co.uk/case-studies/supporting-technipfmc-with-specialist-cleaning-and-support-services/ | 96 | 96 | 96 | 92 |
| https://www.andron.co.uk/news/employee-return-to-work-packs/ | 74 | 97 | 100 | 92 |
| https://www.andron.co.uk/news/andron-brings-together-customers-charity-partners-and-supply-partners-at-its-first-ever-sustainability-showcase-event/ | 79 | 97 | 100 | 92 |
| https://www.andron.co.uk/news/cheryl-stewart-appointed-ceo-of-andron/ | 95 | 97 | 100 | 92 |
| Average | 80.7 | 96.3 | 99.6 | 91.3 |
Top Considerations for Website Speed
Test Results: https://developers.google.com/speed/pagespeed/insights/
We tested your site through Google PageSpeed Insights and evaluated the performance of a web page on both mobile and desktop devices. Here are the biggest gains and suggestions on how to improve page load times. Based on the performance analysis data, here are the most important actions to be taken to gain the most speed for the website:
- Reduce Unused JavaScript: There is a significant opportunity to enhance performance by reducing unused JavaScript. This can decrease bytes consumed by network activity and improve load times.
- Minify JavaScript and CSS: To achieve faster script and style parsing, it is recommended to minify JavaScript and CSS files. This will reduce payload sizes and improve overall performance.
- Efficiently Encode Images: Serving images in next-gen formats such as WebP or AVIF can significantly enhance loading speed, as these formats provide better compression than traditional formats like PNG or JPEG.
- Eliminate Render-Blocking Resources: To improve the initial paint time of the webpage, consider eliminating render-blocking resources by delivering critical JS/CSS inline and deferring non-critical resources.
- Enable Text Compression: Serving text-based resources with compression such as gzip, deflate, or brotli can minimize total network bytes and improve load times. Learn more about text compression.
SEO
Issues to fix
Analysing current on page SEO here’s a list of top issues which should be addressed.
Main Site
- SEO Score: 79/100 (above the average score of 75% for the top 100 sites)
The website https://www.andron.co.uk/ has an SEO score of 79 out of 100, surpassing the average score of 75 for the top 100 sites. The analysis has identified a total of four HIGH and four MEDIUM priority issues that need attention. Addressing these issues is crucial for building organic traffic because they directly impact the site's performance and user experience, both of which are significant factors in search engine ranking. Improving loading times, optimising HTML size, and ensuring proper keyword usage can enhance user engagement, reduce bounce rates, and ultimately improve visibility in search engine results. Implementing Google Analytics will also provide valuable insights into traffic patterns and help diagnose further SEO issues. These improvements are essential as they not only enhance user experience but also align with search engine algorithms that prioritise fast, user-friendly websites, thereby boosting your organic traffic.
Opportunities
- Response Codes: Internal Client Error (4xx) - Fixing broken links like 404 errors is crucial as they can negatively affect user experience and page ranking.
- Page Titles: Over 561 Pixels - Shortening page titles ensures that they display correctly in search results, which can improve click-through rates.
- Security: HTTP URLs - Ensuring all URLs use HTTPS is essential for security and user trust, and avoids 'Not Secure' browser warnings.
- Page Titles: Over 60 Characters - Optimising page titles to fit within character limits prevents truncation in search results, maintaining their effectiveness for SEO.
- Directives: Noindex - Reviewing 'noindex' directives ensures important pages are not accidentally excluded from search engine results.
- Plus 3 more...
Hosting
External Review
We analysed your environments to check for any common problems.
Security
- Overall risk level: Medium
List of security assessment results and recommendations following an external preliminary Vulnerability Scan. Risk ratings:
| High: | 0 |
| Medium: | 1 |
| Low: | 6 |
| Info: | 8 |
| Vulnerability | Risk Level | Risk Description | Recommendation |
|---|---|---|---|
| Users discovered during enumeration | Medium | An attacker could try to brute-force the passwords of these users and gain unauthorized access to their WordPress accounts. As a result, the attacker could modify the content of the website, add scandalous/malicious pages or just delete the existing content. | Make sure that the WordPress users have strong passwords. Furthermore, reconfigure WordPress to deny user enumeration. |
| Interesting headers found | Low | The HTTP headers returned by the server often contain information about the specific software type and version that is running. This information could be used by an attacker to mount specific attacks against the server and the application. | It is recommended that a tester inspects this issue manually to find out if it can be escalated to higher-risk vulnerabilities. |
| Found robots.txt file | Low | The robots.txt file sometimes contains URLs that should be hidden from public view. However, this should not be considered a security measure since anyone can read the robots.txt file and discover those hidden paths. | Review the contents of the robots.txt file and remove the URLs which point to sensitive locations in the application. These locations should be protected by strong access control mechanisms and require proper authorization. |
| Found xmlrpc file | Low | The xmlrpc.php file is a standard component of WordPress, however, it could be used to implement attacks against other websites such as brute-force amplification attacks. | Block access to the xmlrpc.php file using a protection mechanism such as the .htaccess file or a Web Application Firewall. |
| Found default Readme file | Low | The Readme file contains information which could help an attacker to fingerprint the exact version of WordPress that is running, which might help mount further attacks. | Remove the Readme file. |
| Found wp-cron file | Low | The wp-cron.php file is responsible for scheduled events in a WordPress website. By default, when a request is made, WordPress will generate an additional request from it to the wp-cron.php file. By generating a large number of requests to the website, it is therefore possible to make the site perform a DoS attack on itself. | Add the variable DISABLE_WP_CRON to true in the file wp-config.php and restrict access to the file wp-cron.php. |
Note: These results are preliminary and may contain false positives.
Shared Hosting
- Status: Not detected
This table includes the domain names and their last resolved dates, extracted from the provided data. The full data but only a few are shown here for brevity.
| Domain | Last Resolved |
|---|---|
| andron.co.uk | 2025-06-12 |
Total domains: 1
In the context of web hosting, particularly for businesses, opting for dedicated hosting can be a significant decision. Dedicated hosting provides an exclusive server for a single client, which means that the client does not share the server’s resources with any other users. This exclusivity can lead to enhanced performance, security, and control reputation—factors that are crucial for businesses that rely on their online presence for operations and revenue.
Full Site Review
- Overall Score: 37% have issues, worse than average
We reviewed the site for accessibility and usability issues. Checked for broken links, spelling errors, browser compatibility, SEO, web standards, and WCAG compliance. Some signals indicate problems for older users, people with disabilities or accessibility needs. Automated testing cannot detect all issues, so should be used alongside human testing.
Accessibility, Usability and MISC
| Category | Pages | Benchmark |
|---|---|---|
| Overall Quality | 391 pages with quality issues | 49% have issues, worse than average |
| Errors | 384 pages with broken links or other errors | 48% have issues, worse than average |
| Accessibility | 389 pages with accessibility problems | 48% have issues, worse than average |
| Compatibility | 112 pages with browser specific issues | 14% have issues, worse than average |
| Search | 48 pages with search engine issues | 6% have issues, better than average |
| Standards | 384 pages have W3C standards issues | 48% have issues, worse than average |
| Usability | 385 pages with usability issues | 48% have issues, worse than average |
| Average Score | 37.29% have issues |
Sustainability
- Overall: Cleaner then 65% of websites
| Metric | Details |
|---|---|
| Domain | andron.co.uk |
| Green Hosting Status | The website is not hosted green. |
| Provider | Unknown provider |
| Country | Unknown country |
| CO2 Emission (Grid) | 0.31549873897489 grams |
| CO2 Emission (Renewable) | 0.2735274135185 grams |
| Green Score | 0.65 |
| Rating | B |
The findings highlight the need for immediate action to enhance the website’s sustainability, potentially reducing its environmental impact significantly.
Book Sustainability Consultation
Privacy
- Cookie Status: Compliant
The data demonstrates the current state of cookie compliance and its impact on user privacy. Site does not drop any cookies without user's consent. It highlights the significant use of cookies across different categories, emphasizing the need for transparency and informed consent. This analysis underscores the importance of adhering to data protection regulations to ensure user trust and protect personal information. The data suggests that while cookie usage is widespread, the focus should be on enhancing compliance practices to mitigate privacy risks effectively.
| Category | Cookie Count |
|---|---|
| Essential | 5 |
| Performance | 8 |
| Functional | 6 |
| Analytics | 10 |
| Advertising | 12 |