Flawless Launch at The Game Awards 2025 - Zero Infrastructure Issues Under Global Traffic
The Challenge
Secret Mode is a UK-based video game publisher with a track record of high-profile releases. For the Star Wars Galactic Racer announcement at The Game Awards 2025 in Los Angeles - one of the most watched gaming events in the world - they required infrastructure that could handle the sudden, massive global traffic spike that accompanies a live game reveal to millions of simultaneous viewers. A single moment of downtime or slowness would have meant lost media coverage, wasted ad spend, and a poor first impression for the Star Wars brand.
Goals & Objectives
Handle traffic spikes of 50,000+ concurrent visitors with no performance degradation. Achieve zero downtime during the live announcement window at The Game Awards. Maintain sub-2-second load time globally. Deliver enterprise-grade infrastructure at a fraction of the cost of traditional large cloud providers.
Our Approach
EXPRE used Webgentic OS - our AI-assisted infrastructure planning and provisioning system - to model extreme traffic scenarios well beyond expected launch volumes. Pre-launch, we architected a solution using Global CDN with pre-warmed edge locations, auto-scaling infrastructure, Redis caching, and real-time monitoring with instant alerting. Full load testing was completed two weeks before the event. During the live announcement, EXPRE engineers provided instant on-call support, working in lockstep with Secret Mode's teams and multiple agencies across time zones to monitor, advise, and respond.
Key Metrics
99.99% uptime during launch window. 1.4s average global load time at peak traffic. 50,000+ concurrent visitors handled without incident. Zero infrastructure issues, zero outages, zero lost page views. Cost: one-third that of equivalent large cloud provider infrastructure.
The Results
Star Wars Galactic Racer launched flawlessly at The Game Awards 2025. The infrastructure handled the global announcement traffic without a single incident, outage, or slowdown. Zero page views were lost. The site delivered a smooth experience to players worldwide from day one, live at starwarsgalacticracer.com. Secret Mode continues to work with EXPRE, and the approach is now part of their standard launch playbook.