Digital Platform for Multi-Brand Specialist Insurance Broking
The Challenge
Oxford Insurance Group was a specialist insurance broker operating multiple brands including Oxford Insurance Brokers, James Hampden, and MGB. With $250 million in gross written premium, Oxford needed a digital platform that could represent their multi-brand structure while showcasing their specialist capabilities across diverse insurance sectors.
Goals & Objectives
Create a unified digital presence for a multi-brand insurance broking group. Showcase specialist capabilities across professional indemnity, property, general liability, marine and energy sectors. Position Oxford as an attractive platform for potential acquirers.
Our Approach
Discovery phase focused on understanding the multi-brand structure and specialist insurance sectors. Information architecture designed to accommodate complex organisational structure with multiple broker brands and MGAs. Professional design developed to convey credibility appropriate for a $250M GWP operation.
Key Metrics
Professional website launch representing $250 million GWP broking business. Multi-brand structure clearly presented. Specialist capabilities showcased. Platform supporting both client acquisition and corporate development activities.
The Results
Oxford Insurance Group launched with a professional digital platform that effectively represented their multi-brand specialist broking operation. The platform supported Oxford through significant growth, ultimately attracting acquisition by Ardonagh Specialty, which completed in March 2023.