Building a Digital Foundation for 25 Years of Lloyd's Expertise

LAR & Sons is an independent Lloyd's insurance and reinsurance broker with over 25 years of experience, headquartered in London's financial district at 6 Bevis Marks. The firm specializes in property, machinery breakdown, and business interruption reinsurance, primarily serving Latin American markets through their subsidiary Worldwide Technical Solutions (WTS). As an established player with backing from A-rated reinsurance providers including Royal & Sun Alliance and Munich Re, LAR & Sons needed a digital platform that would reflect their professional standing while supporting their global operations across Latin America, Europe, and Asia.

Create a professional digital presence befitting a Lloyd's broker with 25+ years of experience in the London market. Clearly communicate their five core service areas: Broking, Claims, Finance, Compliance, and Downloads. Showcase their specialized expertise in Contractor Plant & Equipment (CPE) placement and Latin American markets. Highlight their backing by A-rated reinsurance providers. Provide secure document sharing capabilities for business partners. Establish credibility with bilingual clients across global markets. Support their subsidiary WTS while maintaining the LAR & Sons brand identity.

Discovery phase focused on understanding Lloyd's broker positioning and 25+ years of market experience. Information architecture designed around five core service pillars: Broking, Claims, Finance, Compliance, and Downloads. Professional design developed to reflect London financial district credibility and A-rated backing. Content structure organized to highlight specialized CPE placement expertise and Latin American market focus. Secure downloads area implemented for business partner document sharing. Technical implementation ensuring professional presentation suitable for Lloyd's broker standards. Integration of regulatory credentials (FCA, Lloyd's) and reinsurance provider partnerships.