Kambi Group - Leading independent provider of premium sports betting technology. Replatforming

How to accelerate content publishing to get 53.36% more users

Kambi Replatforming

The Challenge

Provide support for: 3 websites, Re-platform main site to a better CMS, Enhance security and compliance, 6 Stakeholders, Consolidate Hosting

Goals & Objectives

Replatforming - move the main website from Drupal to a more modern and speedy frontend editing CMS. Better Experience - simplify content management. Enhance Security - use EXPRE's bespoke security stack.

Our Approach

Discovery - having liaised with Kambi's agencies, we followed our internal code review process and created documentation and migration path. Migration & Handover - replatforming meant refactoring the website's theme close to existing design and functionality. Day-to-day Support - following a successful migration, we continued to aid the client's marketing team.

Key Metrics

Publishing Speed
Feature Release Speed
User Visits

The Results

Publishing Speed: ▲3.16X. Feature Release Speed: ▲3.62X. User Visits: ▲+53.36%.

Client Feedback

"Expre have been instrumental in helping Kambi build and improve its digital assets, we couldn't recommend them enough." Head of Brand Marketing

— Kambi Group - Leading independent provider of premium sports betting technology.

"The speed and depth of support responses on the day-to-day help desk is quite refreshing." Digital Marketing Executive

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