Significant Improvement in Website Speed
The Challenge
We were tasked with improving the speed of Brandnation's newly launched website. Initially, the site had a performance score of 46/100. Our optimisation efforts focused on enhancing the website's speed, resulting in a substantial increase in performance.
Goals & Objectives
The primary goal was to improve the website's speed, thereby enhancing user experience and SEO performance.
Our Approach
Our process began by establishing a baseline performance score of 46/100. We then dedicated 8 hours to optimisation, utilising Litespeed for page caching, CSS and JavaScript optimisation. We also employed Optimole for image compression and lazy loading.
Key Metrics
Website Performance, Lighthouse Score
The Results
The optimisation efforts were highly successful, resulting in a ▲+39-point improvement, bringing the website's performance score to 85/100.