85.81% Revenue Growth with Holistic Marketing Programme
The Challenge
Our initial engagement with Bopster began with a GDPR audit and has since evolved into an ongoing collaboration encompassing website development and a holistic marketing programme, including ads, email, search, and social activations.
Goals & Objectives
Address the most pressing issues in mobile user experiences to improve website speed and review current traffic drivers. Experiment with new channels to identify converting audiences, aiming for a 10X return on ad spend.
Our Approach
Our strategy focused on addressing major mobile user experience stumbling blocks to enhance site speed. We reviewed and optimised current traffic drivers, experimented with new channels, and identified audiences that convert effectively.
Key Metrics
Organic Traffic, Direct Traffic, Paid Traffic, Email, Social, Overall Revenue
The Results
Results included an overall ▲+85.81% increase in revenue, with significant gains across all channels: Organic Traffic ▲+48.92%, Direct Traffic ▲+90.53%, Paid Traffic ▲+108.05%, Email ▲+386.20%, Social ▲+34.47%. Conversions skyrocketed by ▲+241%.
Client Feedback
"The only time we've seen the website double its revenue was when we moved to EXPRE." Director at Click Europe Ltd