ALAMADE – Premium Furniture Brand Built with AI

Alamade website2

Building a Premium Furniture Brand with AI, Without Leaving WordPress

ALAMADE is a furniture atelier brand created from scratch—brand, imagery, design system and website—within days rather than months. The site runs on WordPress using Divi Builder, with almost every part of the process accelerated and executed using Webgentic AI, our AI-enabled design and development workflow. The aim was to launch a real, editable, maintainable WordPress website that felt established, restrained and premium, despite the brand being at inception.

Client

ALAMADE

Date

2023

Project Type

Technology

WordPress, Divi Builder, Custom child theme, CSS custom properties, Webgentic OS AI workflow integration, AI image generation for lifestyle photography, Version control integration, Programmatic page editing and extraction

Goals

Create a brand from scratch with no existing assets (no logo, colour system, imagery, or brand story). Develop a visual identity that feels grounded, calm and intentional at a level far beyond what is normally possible at inception stage. Launch a production-ready WordPress site that supports future growth and allows content edits without touching code. Achieve all of this within days rather than months.

KPIs

Full brand, design system, imagery direction and website delivered in days (not weeks or months). Editorial-quality lifestyle imagery created from product photography using AI workflows. Complete visual identity including colour system, typography rules and brand voice. Production-ready WordPress site that remains fully editable through standard WordPress workflows. Brand presence that feels established, calm and intentional from day one.

Process

Brand positioning developed through structured AI-assisted exploration using Webgentic OS. Visual identity created as functional design language with colour system defined as CSS variables (midnight blue, ivory, parchment, brass). High-end lifestyle imagery generated from product photography using AI image workflows. Page structure ideated with AI, then refined manually for pacing and restraint. Built on WordPress with Divi Builder and custom child theme. Webgentic integrated directly with WordPress to edit pages by ID, modify Divi content safely, update theme CSS/PHP, and track changes in version control.

Results

ALAMADE launched with a brand presence that feels established and intentional. The website performs like a mature studio site while remaining easy to evolve. Content can be edited normally, pages can be added without redesign, and the system holds. The project demonstrates what is now possible: high-end branding, editorial-level imagery, structured design systems, and production-ready WordPress builds—all delivered at a speed and cost that would not have been realistic even a year ago. AI does not replace craft; it removes delay.

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Alamade website2
ALAMADE – Premium Furniture Brand Built with AI

ALAMADE

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