AI SEO & Advertising

Get Found in AI Search, Not Just Google

Your customers now ask ChatGPT, Perplexity and Google AI Overviews, and traditional SEO alone no longer decides whether you appear. We build the search infrastructure that keeps you visible wherever they look.

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Two colleagues going through a highlighted search visibility report together
1000sKeywords Tracked
100sRankings Delivered
6-MonthVisibility Runway
100%Transparent Reporting
Working through printed search performance reports at an ordinary office desk
Why It Matters

Search Has Changed.
Most Businesses Have Not.

Ten blue links are no longer the whole game. AI Overviews now sit above organic results for nearly half of all queries. ChatGPT processes over 100 million searches a week. Perplexity, Claude, and Gemini are becoming primary research tools for millions of users.

Businesses that built their visibility on traditional SEO alone are losing ground - not because their SEO was poor, but because how we conduct search changed. The companies that restructure now will capture the vast majority of the visibility.

The question is not whether AI has rewritten search. It has. The question is whether your infrastructure is built to benefit from it.

Get a Free AI SEO Audit

See where you stand across Google AI Overviews, ChatGPT and Perplexity, and what it would take to appear.

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George Kowalewski

Prefer to talk?

George Kowalewski

Founder & AI Strategy Consultant

Our AI SEO Services

EXPRE combines deep technical SEO capability with hands-on AI implementation. We do not advise from a distance. We build the tools, workflows, and content systems that make AI SEO deliver measurable commercial outcomes.

AI Overview Optimisation

Google AI Overviews draw from trusted, well-structured sources. We restructure your content to become one of those sources: clear entity definitions, schema markup that AI systems can parse, and content with the specificity and authority Google requires before it will cite you.

LLM Visibility Optimisation

Large Language Models like ChatGPT, Claude, and Gemini recommend businesses based on training data and live sources they can access. We build your citation profile, sharpen your entity clarity, and create content formatted specifically for AI consumption.

Generative Engine Optimisation

GEO targets being cited, recommended, and referenced by AI systems. We implement structured data, build topical authority, and produce content that AI models prefer to surface when generating answers. Learn more about GEO.

AI-Powered Content Strategy

We use AI tools to identify content gaps, generate topic clusters, and produce optimised content at scale. Nothing publishes without human editorial review. Every piece goes through our process for accuracy, brand alignment, and genuine value for the reader.

Technical SEO for AI

AI systems are more demanding than traditional crawlers. We implement comprehensive schema markup, optimise site architecture for entity relationships, and build the technical foundation that makes your content machine-readable - including llms.txt files and knowledge graph management.

AI Search Analytics

We monitor your brand visibility across AI platforms, tracking when and how AI systems reference your business. Our reporting covers traditional search metrics alongside AI-specific indicators: AI Overview appearances, LLM citation rates, and brand mention frequency.

How We Work

1

AI SEO Audit

A comprehensive audit of your current visibility across traditional and AI-powered search. This covers Google rankings, AI Overview presence, LLM mention frequency, structured data quality, and content authority signals. You receive a detailed report with clear priorities and a custom roadmap.

2

Strategy and Implementation

Based on audit findings, we build and execute your AI SEO strategy. This typically includes technical optimisation, content creation or restructuring, schema markup implementation, and citation building. We work in focused sprints, delivering measurable improvements each month.

3

Monitor, Report, and Refine

AI search moves quickly. We provide ongoing monitoring of your AI visibility, monthly performance reports, and continuous optimisation based on real data. Our clients receive clear dashboards showing progress across all search platforms.

Why EXPRE for AI SEO

We Build the AI Tools We Use

We do not resell third-party AI tools. Our Webgentic platform powers AI-enabled websites and marketing automations for businesses across the UK. We understand AI from the engineering level, and that depth of knowledge directly benefits our SEO clients.

Based in Bromley, Working Across the UK

We are a UK-based agency with our office in Bromley, South East London. We work with businesses across London, Kent, Surrey, Essex, and nationwide - from growing businesses to established enterprises, all committed to using AI as a genuine commercial advantage.

50+ AI Projects Across Three Disciplines

AI SEO is one part of what we deliver. AI-enabled websites, AI-powered marketing automation, and AI SEO services run as an integrated system. When your SEO strategy draws on the same AI infrastructure that powers your website and marketing workflows, the results compound.

Award-Winning Support

We have won the SME UK Enterprise Award for Business Web Support Provider in both 2023 and 2024. Our support team is available around the clock, and we guarantee to reduce response times by 50% or your money back.

Frequently Asked Questions

What is AI SEO and how is it different from traditional SEO?
Traditional SEO focuses on ranking in Google search results through keyword optimisation, backlink building, and technical improvements. AI SEO extends this to cover visibility across AI-powered search platforms like Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini. It involves optimising content structure, entity relationships, and structured data so that AI systems can understand, reference, and recommend your business.
How do I get my business to appear in Google AI Overviews?
Google AI Overviews draw from authoritative, well-structured sources. Your content needs clear entity definitions, comprehensive schema markup, factually accurate information backed by credible sources, and a structure that allows AI systems to extract and cite specific answers. We audit your current content and implement the technical and editorial changes needed to earn AI Overview citations.
What is LLM optimisation?
LLM optimisation makes your business visible to Large Language Models like ChatGPT, Claude, and Gemini. These models recommend businesses based on training data and live sources they can access. LLM optimisation involves building your citation profile, improving entity clarity, and creating content that these models recognise as authoritative and relevant.
How long does it take to see results from AI SEO?
Many clients see improvements in AI visibility within the first 4-8 weeks, particularly for lower-competition keywords and AI Overview appearances. More competitive terms and LLM visibility improvements typically take 3-6 months of consistent work. We set clear expectations during the strategy phase and provide monthly progress reports.
Can AI SEO work alongside my existing SEO strategy?
Yes. AI SEO builds on strong traditional SEO foundations rather than replacing them. If you already have an SEO agency or in-house team, we can work alongside them, focusing specifically on the AI visibility layer. Many clients start with AI SEO as an addition to their existing search strategy.
Do you offer AI SEO audits?
Yes. Our AI SEO audit is a comprehensive assessment of your current visibility across traditional and AI-powered search. It covers Google rankings, AI Overview presence, LLM mention frequency, structured data quality, content authority signals, and competitive positioning. The audit includes a prioritised action plan and clear recommendations. Contact us to book your free initial consultation.

Ready to Be Found in AI Search?

Book a free AI SEO audit. We will show you where you appear across Google AI Overviews, ChatGPT and Perplexity today, and what it would take to appear where you do not.