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Burning Questions Articles

Automating Social Media Content Creation with AI: Is It Worth It?

Automating Social Media Content Creation with AI: Is It Worth It?Artificial intelligence (AI) is rapidly transforming the way organisations create, schedule and analyse content on social media. According to a study by SkyQuest, the global AI in social media market is...
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Why AI-Powered Website Personalisation Will Be the Future of Digital Marketing

Why AI-Powered Website Personalisation Will Be the Future of Digital MarketingThe digital marketing landscape has evolved dramatically, progressing from static websites to immersive and context-aware experiences. At the forefront of this transformation is artificial...
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How to Predict Next Era of Intelligent Search?

A Glimpse of Tomorrow When searching for information goes far beyond typing words into a box. The future involves quantum-powered analysis, immersive holographic experiences, emotionally attuned chatbots, personal sidekicks, and advanced fact-checking. Years ahead...
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Is MMM the Key to Cookieless Attribution?

Evolution of MMM and Digital Attribution Marketing Mix Modeling (MMM) has roots dating back to the 1950s–1960s, when advertisers began using statistical models (often regression-based) to measure the impact of marketing tactics on sales. MMM gained popularity in the...
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