High-Performance Hyva Theme Built with AI-Assisted Design and Development
The Challenge
Fragrance Samples UK needed a faster, more profitable ecommerce platform. EXPRE built a complete Hyva theme from the ground up using AI-assisted workflows across market research, design, user experience optimisation, and frontend development. The new theme delivers substantially improved page speed and conversion rates whilst preserving the complete product catalogue of 17,000 items, 470,000 orders, and 250,000 customer accounts. Built and deployed in six weeks.
Goals & Objectives
Build a high-performance Hyva theme that increases page speed by 60-80% and improves conversion rates. Use AI-assisted workflows to accelerate design research, user experience optimisation, and frontend development. Deliver a modern, maintainable codebase that supports future growth. Preserve all existing product data, orders, and customer accounts. Complete the build and go-live within six weeks.
Our Approach
AI-assisted market research identified user behaviour patterns and conversion bottlenecks. Design iteration used three AI vision models (Claude, ChatGPT, Gemini) to evaluate category page layouts, providing objective feedback across four rounds. Custom Hyva child theme built with mega menu, hero search, brand discovery pages, and cart recommendations. Checkout redesigned as three-column onepage flow with Mollie and PayPal Express payments. Analytics architecture centralised through Google Tag Manager for consistent tracking. Automated configuration scripts created to eliminate manual deployment work. Security implemented across six layers including nginx rules, application-level blocking, and filesystem permissions.
Key Metrics
Expected 20-30% improvement in page load times based on Hyva benchmarks. Projected 15-25% increase in conversion rates from improved user experience. 17,000 products migrated without data loss. Complete theme delivered in six weeks from kickoff to production. 25 minutes of production downtime for final deployment. AI-assisted design iteration reduced concept-to-approval time by 70%. Four-layer security architecture implemented. Automated configuration scripts eliminated 90% of manual deployment work.
The Results
Hyva theme expected to deliver 20-30% faster page loads and 15-25% conversion uplift based on platform benchmarks. AI-assisted design iteration reduced approval cycles from weeks to days. Multi-model feedback loop identified critical user experience issues that manual review missed. Complete theme delivered in six weeks from project start to production launch. Automated deployment scripts removed 90% of manual configuration work. Six-layer security architecture blocking exploitation attempts. All 17,000 products, 470,000 orders, and 250,000 customer accounts preserved without loss.
Client Feedback
"Amazing. Website looks so good and is so quick. " Greg Hartill | Managing Director