Premier Game Development Studio Site Delivered in Half Standard Timeline with AI-Assisted Development
The Challenge
Sumo Digital, a game development studio collective with over 20 years of industry experience, needed a complete website rebuild that could showcase their portfolio across multiple studios while capturing commercial search visibility for high-intent B2B queries. The previous site had minimal organic presence on the service and location terms that drive new business enquiries.
Goals & Objectives
Deliver a complete website rebuild in half the typical six-month timeline. Create commercial visibility for high-intent B2B search terms from day one. Structure service pages for game porting, full development, mobile development, and co-development. Optimise for studio location queries across UK markets. Build SEO foundations into site architecture, not retrofit them later.
Our Approach
EXPRE deployed AI-assisted development using the Webgentic platform to compress the typical six-month delivery into three months. Every commercial service page was structured with SEO alignment built in from day one. The site architecture prioritised terms prospective clients actually search: studio location queries, specialist service categories, platform capabilities, and co-development expertise. Content was written to match commercial intent. AI-assisted code generation, automated responsive design implementation, and streamlined content workflows cut development time in half with no loss of customisation or technical precision.
Key Metrics
65% of clicks from terms with zero previous presence. Up to 87% position improvement on location-based studio queries within 30 days. 20-33% position gains on UK studio and game development terms. 25-100% CTR on newly ranking terms. Meaningful impression volumes across game porting, full development, mobile development, and co-development query clusters. Site delivered in 3 months vs typical 6-month timeline.
The Results
The site began generating commercial visibility immediately. Within 30 days, over 65% of clicks came from terms with no previous presence. Location-based studio queries improved by up to 87% in average position. The site appears in results for queries it simply did not exist for before. CTRs on new terms sit between 25% and 100%, indicating page structures and meta descriptions align with what prospective clients expect. Commercial service impressions were built from zero across key query clusters. The 30-day trajectory sits ahead of where a typical new site performs at this stage. Sumo Digital's new site is appearing for the right terms, improving position on high-intent queries, and converting clicks where it ranks.