Transforming Ad Campaigns with Roasy: Up to 44X Stable ROAS
The Challenge
We developed a bespoke platform for Roasy, focusing on Shopping Ads Automation. Roasy utilises purchase intent data in a unique way, offering reactive bidding based on AI-driven algorithms, transforming campaigns into intent-prioritised product group level structures.
Goals & Objectives
The goal was to revolutionise Roasy's ad campaigns by implementing a platform that leverages the latest in AI and data analytics for more effective and efficient ad bidding and structuring.
Our Approach
Our approach involved creating a platform that utilises purchase intent data distinctively. We implemented AI algorithms for reactive bidding based on the latest data, ensuring immediate results.
Key Metrics
Return on Ad Spend (ROAS)
The Results
The implementation led to significant improvements, with top accounts experiencing up to a ▲44X stable Return on Ad Spend (ROAS).