Achieving a 305% Increase in Spanish and LATAM Traffic
The Challenge
We undertook a support project for Kambi - Leading independent provider of premium sports betting technology. Focusing on internationalisation. The project involved integrating WordPress WPML for Spanish language support and modifying various templates to ensure seamless functionality.
Goals & Objectives
The primary goal was to enable effective internationalisation for Kambi, specifically by adding Spanish language support to cater to the Spanish and LATAM markets.
Our Approach
The process involved adding WordPress WPML to Kambi's platform and adjusting various templates to accommodate the new language requirements. This ensured that the website was fully functional and accessible in Spanish, catering to a broader audience.
Key Metrics
Year-on-Year Traffic Increase in Spanish and LATAM regions
The Results
The project was a resounding success, resulting in a staggering ▲ 305% year-on-year increase in traffic from Spanish-speaking regions and LATAM, significantly broadening Kambi's market reach.
Client Feedback
"Expre have been instrumental in helping Kambi build and improve its digital assets, we couldn't recommend them enough. Definitely the best web agency in Bromley and beyond." Head of Brand Marketing
"The speed and depth of support responses on the day-to-day help desk is quite refreshing. We can always count on a prompt fix and guidance for any issues, which is crucial being a public company." Brand Marketing Manager