AI SEO & Advertising

Stop Paying for Clicks That Never Convert

Most accounts leak budget on irrelevant searches and tracking that reports the wrong thing. We find the leaks, rebuild the structure, and turn the same spend into more qualified enquiries.

Get a free ads auditSee results we have delivered

Free. No pitch. A real person replies within one working day.

Two colleagues going through a Google Ads account together on a laptop
3:1Average return on ad spend
30-50%Lower cost per acquisition
40-80%Higher conversion rate
60-90Days to full optimisation
Why It Matters

Most Google Ads Budgets Leak

We audit accounts every week and the same three holes turn up in nearly all of them. None of them need a bigger budget to fix.

  • Broad match with no negatives. You pay for searches that were never going to buy, and the spend looks like activity in the report.
  • Bidding set for a different auction. Strategies that worked two years ago quietly underperform now that the auction is machine led.
  • Tracking that counts the wrong thing. If a form view counts as a conversion, the bidding algorithm optimises towards people who never enquire.

The fix is structural rather than financial. Better account architecture, bidding matched to the goal, tracking you can trust, and disciplined weekly optimisation turn the same budget into measurably better results.

Going through a printed campaign performance report at a desk
What We Do

Everything That Decides What a Click Costs

Five pieces of work. Skip any one of them and the other four carry the loss.

Search Campaign Management

Put your business in front of people already looking for what you sell, and stop paying for the ones who are not.

  • Keyword research grouped by buying intent
  • Negative keyword lists maintained weekly
  • Ad copy written and tested against real search terms

Shopping and Performance Max

Get your products in front of shoppers at the moment they are ready to buy, with a feed that does not hold you back.

  • Merchant Centre feed cleaned and enriched
  • Products segmented by margin and performance
  • Performance Max asset groups built and watched closely

Display and Remarketing

Bring back the visitors who left without enquiring, without following them around for a month.

  • Audience segments built from real site behaviour
  • Dynamic creative showing what they actually viewed
  • Frequency capping so the ads stay welcome

AI-Powered Bid Management

Smart Bidding and Performance Max only perform when the data underneath them is clean. Most of the work is in the foundations.

  • Conversion signals audited before any strategy change
  • Account architecture built for how the algorithm learns
  • Bid strategy matched to the commercial goal, not the default

Conversion Tracking and Analytics

Know which keywords produce real enquiries, calls and revenue, rather than which ones produce form views.

  • Server-side tracking through Google Tag Manager
  • Enhanced conversions and offline conversion imports
  • Tracking fixed first, campaign changes second
How We Work

What Happens in the First 90 Days

Dated stages with a stated deliverable at the end of each one, so you always know what you are waiting for.

1

Week 1: Audit and strategy

We go through your account, or the competitor landscape if you are starting fresh: structure, keywords and search terms, ad copy, bid strategy, conversion tracking accuracy and landing page quality. You get a written document naming the wasted spend we found, the fixes ranked by impact, and modelled returns at two or three budget levels.

2

Weeks 2 to 3: Build and launch

We restructure or rebuild the campaigns. Keyword grouping, ad copy, negative lists, bid strategy selection, audience targeting, landing page recommendations and tracking implementation. Tracking is validated against real conversions before we open the taps, not after.

3

From week 4: Optimise and report

Weekly search term reviews, bid and budget adjustments against real data, new ad variations tested, keyword coverage expanded, targeting refined. A monthly report shows where the budget went and what it returned, with a call to agree the next month.

Client Results

Paid Performance We Can Point At

Clients typically see the numbers move inside 60 to 90 days: cost per acquisition down 30 to 50 percent, conversion rate up 40 to 80 percent on the same budget. Three pieces of paid and ecommerce performance work below.

Straight Answers

Frequently Asked Questions

Who owns the Google Ads account?
You do, always. We work inside your account under manager access. If you ever leave us, the account, the history and the learning stay with you. If you do not have an account yet we build it in your name, not ours.
Is there a minimum contract?
We ask for three months at the start, because the first month is rebuilding and the algorithm needs the second and third to learn from clean data. After that it runs month to month with 30 days notice.
What does the management fee cover?
Campaign management, weekly search term and bid work, ad copy creation and testing, tracking maintenance, the monthly report and the call that goes with it. It is a flat monthly fee, separate from your ad spend, so it does not rise just because you spend more. Landing page builds and larger tracking projects are quoted separately.
What do I get in the free audit?
A written review of your account structure, the search terms you are paying for that will never convert, whether your conversion tracking is counting the right thing, and the fixes ranked by likely impact. No charge, no obligation, and we will tell you if we think your account is already in good shape.
How much should I spend on Google Ads?
The right budget depends on your sector, competition level, and growth targets. We typically recommend a minimum of £1,500 per month in ad spend for meaningful results, but some sectors require more. During the audit phase, we model expected returns at different budget levels so you can make an informed decision.
How quickly will I see results?
Data appears within the first few days of campaign launch. Meaningful performance trends usually emerge within 2-4 weeks as campaigns gather enough data for AI bid strategies to optimise. Full optimisation typically takes 60-90 days, after which performance stabilises and continues improving.
Do you manage Performance Max campaigns?
Yes. Performance Max campaigns are central to most Google Ads strategies. We set them up with proper asset groups, audience signals, and conversion tracking to give the AI the strongest foundation for optimisation. We also monitor them closely, because Performance Max needs more oversight than Google suggests.
Can you work with my existing campaigns?
Yes. We audit existing campaigns and identify what is working, what needs fixing, and what should be rebuilt. In many cases, restructuring existing campaigns delivers faster improvements than starting from scratch, because the historical data is valuable.
What reporting do you provide?
Monthly performance reports covering key metrics: spend, conversions, cost per acquisition, return on ad spend, impression share, and quality scores. We also provide access to a live dashboard so you can check performance at any time. Every report includes clear commentary on what happened, why, and what we are doing next.

Rather just talk it through? Call +44 (0) 20 8068 0360 and ask for the paid media team.

Free Ads Audit

See Where Your Budget Is Actually Going

Whether you spend £500 or £50,000 a month, here is what we send back.

  • The search terms you are paying for that were never going to convert
  • Whether your conversion tracking is counting enquiries or just form views
  • How your account structure compares to how the auction now works
  • Modelled returns at two or three different budget levels
  • The fixes ranked by likely impact, with rough effort against each

Free. No pitch. A real person replies within one working day.

Get Your Free Google Ads Audit

Tell us your site and roughly what you spend. We will look before we reply.

We ask for your work email so we can look at your site before we reply.

Three services paid ads lean on

Ads buy the click. These three decide whether it turns into anything, and we can fold them into the same audit.

Google Shopping AdsFeed quality and product segmentation, where most Shopping budget is won or lost.AI SEO ServicesThe organic visibility that lowers what you need to pay for the same demand.Analytics & ReportingTracking and attribution, so the bidding optimises towards revenue rather than clicks.