The Brief

Sumo Digital, a game development studio collective with over 20 years of industry experience, needed a complete website rebuild that could showcase their portfolio across multiple studios while capturing commercial search visibility for high-intent B2B queries. The previous site had minimal organic presence on the service and location terms that drive new business enquiries.

Our Approach

We deployed our AI-assisted development workflow using the Webgentic platform to compress the typical two-month delivery into three weeks without compromising on commercial focus or technical quality. Every commercial service page was structured with SEO alignment built in from day one, not retrofitted later.

The site architecture prioritised the terms prospective clients actually search when evaluating development partners: studio location queries, specialist service categories, platform capabilities, and co-development expertise. Content was written to match commercial intent, not to fill pages.

Delivery

The new site launched with:

• Complete service page structure covering game porting, full development, mobile development, and co-development capabilities
• Location-optimised content for studio queries across UK markets
• Clean, modern design built on Divi with responsive layouts across all devices
• High-quality game portfolio integration showcasing work with major franchises

Development time was cut in half through AI-assisted code generation, automated responsive design implementation, and streamlined content workflows, with no loss of customisation or technical precision.

Results: First 30 Days

The site began generating commercial visibility immediately, with measurable traction across the exact terms that matter to Sumo's new business pipeline.

New commercial visibility created from scratch

Over 65% of the terms now generating clicks had zero presence in the previous period. The site appears in search results for queries it simply did not exist for before, spanning game development services, studio locations, and specialist technical capabilities.

Position gains on studio and service terms

Location-based studio queries, among the highest-intent terms for clients researching development partners, improved by up to 87% in average position within 30 days. Broader UK studio and game development company terms improved between 20% and 33% in position, moving the site measurably closer to page one territory.

Strong CTR performance on new terms

Where the site now appears for relevant queries, click-through rates are converting well. Several terms are achieving CTRs between 25% and 100%, indicating the page structures, titles, and meta descriptions align with what prospective clients expect to find.

Commercial service impressions built from zero

Across game porting, full game development, mobile development, and co-development query clusters, the site generated meaningful impression volumes on terms with no prior presence. These positions are within reach of page one rankings with continued authority building, and the 30-day trajectory sits ahead of where a typical new site would perform at this stage.

What This Demonstrates

Webgentic's AI-assisted development approach doesn't just compress timelines. It ensures SEO strategy is embedded in site architecture from the first line of code, not added as an afterthought. The result is faster delivery with stronger commercial foundations.

For B2B sites where organic visibility directly feeds the sales pipeline, this matters. Sumo Digital's new site is appearing for the right terms, improving position on high-intent queries, and converting clicks where it ranks, all within the first month post-launch.

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